A lot of quotable quotes from Tim Cook today. When asked about iPad competitors:

Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone. The joy is gone every day that they use it until they aren’t using it anymore. You don’t keep remembering “I got a good deal!” because you hate it!

And, speaking of iPad usage, Cook uses his iPad for 80- to 90-percent of his work and entertainment:

We started using [the iPad] at Apple well before it was launched. We had our shades pulled so no one could see us, but it quickly became that 80-90% of my consumption and work was done on the iPad. From the first day it shipped, we thought that the tablet market would become larger than the PC market and it was just a matter of the time it took for that to occur. I feel that stronger today than I did then. As I look out and I see all of these incredible usages for it, I see the incredible rate and pace of innovation

Q&A Transcript From Tim Cook’s Speech at Goldman Sachs