Speaking of Kickstarter, what strikes me as one of its primary benefits to someone kickstarting a project or product is not just in the ability to raise capital. Kickstarter is also a great way to simultaneously send your product to market.

In more conventional funding methods, once you’ve raised your capital funding you still have to get your product to market and hope you have success selling it. With Kickstarter, however, a successful campaign not only raises its needed capital but it also goes to market successfully at the same time.

Kickstarter’s 2011 Stats