Nice piece by Kyle Baxter:

Most articles about Siri have focused on Siri’s natural language recognition and how revolutionary it is. While it is integral, it is not the important part. It is the means, not the end. Focusing on Siri’s natural language recognition is like focusing on the original iPhone’s multitouch input; while it is what allows the iPhone’s magic, it is not the magic itself.

Siri as the Future of the Web