I don’t even think it’s an issue of the average consumer comparing the offerings and then making an educated decision that they want an iPad instead of a Xoom or a PlayBook or a Samsung Galaxy Tab. The average consumer likely doesn’t even know about all the other tablets that are out there. To them there is the iPad and there are some knockoffs they saw zip-tied to a cardboard end cap at Best Buy while they were buying a printer.

Consumers Don’t Want Tablets, They Want iPads