The Amalgamation of Two Rising Trends

[]( launched today. It’s an iPad app and an email service.

If you sign up for the free email service you get an email each morning with a handful of links to articles that thinks you’ll be interested in. The list is based on a combination of your Twitter stream and what links are most popular on the servers.

The iPad app is the bigger news, however. It’s free to download, offers a 7-day trial, and then will cost you a $.99/week subscription fee.1

Part of your weekly subscription fee will go directly to publishers — similar to how [Readability]( works. Each time a web page is viewed within the iPad app then that publisher gets paid by In order to get paid you have to [sign up as a publisher]( and license your content to

From my brief use of the app today, the idea is quite similar to Flipboard ( even has similar “folding” transitions as you navigate between headlines and articles). I think it’s obvious that this is the direction things are going with news — as readers we want to know what our friends are interested in and what they are reading. But it’s not a Flipboard clone. is bringing a few new ideas to the table:

– Using some sort of algorithm certain links and sites are given more weight and thus more likely to show up in your news stream. Meaning, it’s a bit more than *just* a list of the links in your Twitter stream.

– You can scroll through the Twitter stream of others and see what *their* suggested reading list looks like.

– Publishers get a kickback when you read their stuff.

So, in short, the advantages of over apps which are similar to it are: (a) it’s supposedly smarter; (b) it lets you “look over your friend’s shoulders” at what they are reading; and (c) you’re financially supporting the sites you read.

What I like most about is that it’s an amalgamation of two rising trends:

– Our desire to curate our own news feeds via our social networks.
– Our desire to support the sites we read.

  1. They say you can subscribe for a whole year at only $35, but I didn’t see that option. Perhaps the annual discount is only visible once you’ve tapped on the $0.99/week sign-up button. The Amalgamation of Two Rising Trends