For the latest of their Bootstrapped, Profitable, and Proud series, 37signals profiles Coudal Partners.

It’s a great story of how Coudal went from doing primarily client work to instead selling their own products (Jewlboxing, The Deck, and Field Notes). I thought this quote from Jim sums their attitude towards business up quite well: “Maybe you don’t have to sell to everybody. Maybe there’s enough people like us.”

Profile of Coudal Partners