The old equation for news used to be: journalism (the reporting and editing) + presentation (laying out the news or preparing it for broadcast) + distribution (delivering newspapers or broadcasting news over the air).
Now the equation for news is: journalism + presentation + user experience + distribution. Hence, the reason attention and trust are so much more valuable now whereas they used to be somewhat inconsequential as it related to distribution.
Khoi’s 30-minute presentation, which is the basis for his above blog post, can be seen on swissmiss. A lot of great gems of wisdom in his presentation — especially if you’re involved with any sort of content distribution.