Seth Godin on “The massive attention surplus”:
It turns out that the almost infinitely long tail of attention varieties is what will kick open the monetization of online attention. Yes, I will give my attention to an ad, but only if it’s anticipated, personal and relevant. We still give permission to marketers that earn it, but so few marketers do.
This is why elite ad networks like Fusion and the Deck are so wildly successful. They’re serving up relevant, anticipated ads on sites of good report with a trusting readership.