Mike Davidson on the just-redesigned story page for msnbc.com:

This weekend, msnbc.com launched a sweeping redesign of the most important part of their site: the story page. The result is something unlike anything any other major news site is offering and is a bold step in a direction no competitor has gone down (yet): the elimination of pageviews as a primary metric. […]

We like big risks with big payoffs though and we feel that when you take care of the user and the advertiser at the same time, you’re probably onto something.

The new design really is fantastic. It’s readable, clean, has all related content inline, and seems to be showing the least amount of ads I’ve ever seen on a news site. Also: how clever is that “upscroll” header?

“Another Nail in the Pageview Coffin”