Jim Ray:

Besides all of the new typography, navigation, color and multimedia, the real story is the fundamental rethink of what a story page should be. For too long, the formula of online news has been a spine of text that media elements hang off of like a sad Charlie Brown Christmas tree, competing with ads and widgets for attention. What these new pages do is suggest that a story is more than a jumble of these parts, in fact, it works best when every element ties together cohesively.

More on the msnbc.com Redesign From Jim Ray