The skills of Marketing, like the skills of IT, don’t necessarily map to what is needed to create great web experiences. For one thing, as anyone reading this knows, the web is a conversation. Marketing, by contrast, is a monologue. It can be a great monologue. But a monologue and conversation are not the same, as an hour spent with your windy Uncle Randolph will remind you.
I had a conversation with our director of marketing this afternoon on this very subject. How can we get a more managable and user friendly website? We landed on the same answer as Jeff, but we didn’t have a catchy post title like his.