We spent a lot of time putting together this behind-the-scenes case study that shares all the details about The Focus Course launch. (Which, as a matter of fact, was exactly one year ago. Waddayaknow?)

Over the years, as I’ve been working to build this small corner of the internet into a thriving business, I have gleaned so much from others who have been transparent with their numbers and processes.

Thus, my hope in sharing all these numbers is that I can be of help to those of you who are also trying to build an audience-based business — one that values showing up every day, doing your best creative work, and genuinely caring for your audience.

June 29, 2016