Last Christmas I was given a Col. Littleton No. 1 Grip weekender bag. It was an epic gift. It’s beautiful.

Then, last week I came across this episode of the EntreLeadership podcast where they interviewed Col. Littleton himself, and he is the man.

I love the part when he goes off on how all the people who copy his bags make things that are cheaper and of less quality — nobody is copying Col. Littleton bag and making it better and more expensive (reminds me of this awesome video by Saddleback Leather on how to knock off their most popular bag).

He also has some awesome thoughts on how to treat your customers / audience, and how to always do more work than what you’re paid for.

There are so many great nuggets in this conversation, you’ve got to give it a listen.

Col. Littleton on The Art of Craftsmanship