Zachary Crockett wrote a profile of Alan Adler and his story of inventing the Aerobie Pro disc and the AeroPress:

This is the story of how Adler and Aerobie dispelled the notion of industry-specific limitations and found immense success in two disparate industries: toys and coffee.

And you’ve gotta love this line, when comparing the marketing tactics of the Aerobie Pro in the ’80s compared to how the word got out about the AeroPress in the early 2000s:

Whereas Alder had previously relied on traditional media and television to market his flying discs, the internet brought the AeroPress great success…

Now I think I’ll go brew an afternoon cup of coffee. (Thanks, Mitch!)

March 6, 2014