Dave Lee:

The most important thing for the creative innovator is not a ton of tasks to do but rather the ability to see what’s important to focus on and to focus on that deeply. The creative innovator needs to go deep on a feature or issue, and the deeper they go the more creativity they unleash.

I agree. I’ve found that time management is far more important than task management when it comes to getting creative projects accomplished. Yes I use OmniFocus every day, but the vast majority of its to-do items are not for any current projects I’m working on. Rather I use it for keeping track of the administrative and logistical things I need to do. In fact, if I had someone else to run my business for me and all I had to do was write, I probably wouldn’t have a need for OmniFocus.

June 4, 2012