Dom Leca, co-founder of Sparrow:

How did you apply for your job? How do you negotiate a deal? How do you review your employee work? What tool are you using when you’re sending message to your loved ones? SMS, Facebook messages, What’s app, Kik are all great new means of communication but mail still has its own territory. Email definitely needs to evolve. Sparrow 1.x is an attempt to marginally change habits. […]

We are trying to make the experience simpler and more enjoyable. This is the first step. Now that we have a pretty solid technical basis, we want to move on a 2.0 version where we can change the paradigm of mail: the way people think of it and use it.

The Verge Interviews Dom Leca