A hot new weblog written by Dave Caolo:

For years I thought, “Someday I’ll have an opportunity to write long-form articles about Apple for obsessed fans who appreciate the value of taking time to sit quietly and read.”

Dave is a great writer; I am so subscribed.

52 Tiger

Brad Smith:

Virb is not an answer to those seeking a Facebook alternative or a better-looking MySpace. […] Our new mission is much more focused: The new Virb is one of the easiest and most affordable ways to build an elegantly simple website. That’s it.

I’ve had a Virb profile since the first beta. Granted, I’ve only updated it twice in the past three years. And all it does now is aggregate this site’s RSS feed, my Twitter stream, and my Flickr photostream.

But that is just the point as to why Brad, Ryan, and team are changing their business model. Instead of offering free profiles and working to build a social network, they’re re-directing to offer dirt-cheap websites and an all-in-one solution (build, design, publish, host).

Virb is a fantastic site with even more fantastic talent behind it. Building on the reputation of great design and a clean community of users they’ve built, this new direction is a smart move for them. (Best of luck, guys!)

Virb Is Moving From Providing Profiles to Websites

The Economist reviews a few apps which are meant to help you focus. I’ve tried some of these but they never really stuck. But you know what the best anti-distraction piece of software I’ve ever used is?

My iPad’s OS.

All tasks are done in full-screen mode: checking email, reading in Instapaper, writing notes in Simplenote, or whatever. And to switch to another app I have to click the home button, look for the other app’s icon, and tap it. Not exactly an arduous process, but also not as easy as a quick press of Command+Tab using my thumb and ring finger.

I’m sure there is more to it than just the app-switching process. But there is no doubt that when using my iPad (regardless of if it’s for work or leisure), I am significantly less prone to distraction or multitasking than when I am using my MacBook Pro.

(Via DF.)

Anti-Distraction Software

Great thoughts from Kyle Baxter on Apple’s obsession with making amazing products. They don’t leapfrog their competitors by adding or improving to the feature checklist, they make a product which redefines the rules of the game altogether.

Related (and recommended) reading: Marco Arment’s “Feature Checklist Dysfunction“.

“Apple Is Interested in Making a Truly Great Product, Not Just Selling It.”