Horace Dediu:

When Apple changed its name from Apple Computer to Apple Inc. they signaled that their business has moved on.

They skate to where the puck is going to be.

Not to get all philosophical all of a sudden, but Horace’s post this morning reminds me about about how important it is to not settle in and get comfortable where we’re at. Don’t bask in the successes, nor mope in the failures, of past products shipped and past projects accomplished. Instead, look to what’s next. Press on. Grow, mature, take risks, and get more awesome.

Apple Has Moved On

A clever workaround from Andy McCray for when you’re doing web design mockup in Photoshop and you want Typekit fonts to be in the design:

On a recent project, I began using a local Typekit sandbox — a static HTML page where I could run wild playing with my desired typeface and, as my design evolved, manipulate it with ultimate precision. Using basic HTML to markup my page and CSS to style it, I was able to easily create and style paragraphs, headings, lists, and, best of all, position text in boxes that fitted snugly into my Photoshop mockup.

(Via Matt Haughey.)

The Benefits of a Local Typekit Sandbox

My thanks to Palimpsest for sponsoring the RSS feed this week. Palimpsest is an iPad reading app like I’ve never seen; it’s like Pandora but with long-form articles.

Palimpsest curates long-form magazine articles from magazines like The Atlantic, The New Yorker, and more, and it gives you a simplistic reading view to read in. You get to give a thumbs-up or thumbs-down to the articles you read which then influences the future pieces you’re delivered.

It’s a very clever app and sells for $5 on the App Store.

Palimpsest for iPad

While working on her aforelinked article about Condé Nast and its iPad-publishing woes, Nitasha Tiku interviewed Khoi Vinh. The interview was transcribed and is definitely worth a read.

In one of his comments, Khoi articulates precisely what I think most of us would agree is the one of the core problems with print magazines that are trying to make it in digital. They are trying to add value by adding extra features instead of adding value by focusing on delivering their great editorial content in a way that is easy to get to and easy to share:

People want the core content. They’re not going to say no to the extras, but most of the time they’re not going to use them and most of the time they’re not going to care about them. Netflix is a company that totally gives you just the core content. They decided to do this after a decade of all this value-add in DVDs thinking that’s what sells stuff. Then Netflix demonstrates, people just don’t care about the extras. That to me is part of the print-centric approach.

“People Want the Core Content”

Great piece by Nitasha Tiku at The Observer:

While Condé Nast was far from the only media company to find its established business model upended by the web, it appeared to be more paralyzed than most by the shift, perhaps because, in some ways, the rules of online media ran counter to the entire culture of the company. Where Condé Nast had been built on the notion of exclusivity—the idea that its gatekeepers held the keys to a sort of private club, doling out access to readers one glamorous photo spread or finely-turned phrase at a time—the Internet was messy, democratic and fundamentally untamable.

Condé Nast Is Experiencing Technical Difficulties