When you’re living a focused life, it’s your personal vision and values that serve as the foundation for how you spend your time and energy.

Start with what’s important to you, and then use that to direct where you spend your time, energy, and attention. (Many people do it backwards, and they allow their time and energy to be spent on things that are important to other people.)

When you have core values as a business, they too can help drive the choices you make as you grow.

As you know, there are so many options for how you can grow your business or side-project…

Do you focus on awareness, traffic, conversions, subscribers, followers, opt-ins, downloads, customer lifetime value, customer satisfatcion, membership churn, new products, networking, hiring, or something else altogether?

And since there is no singular path to success, it’s not a cut and dry roadmap. Each business or side-project is unique in terms of why it exists and what stage of growth it’s in right now.

When you’re not sure what to do in a situation, your business’s core values can help.

Moreover, as your business grows, new opportunites will present themselves. Your core values can help you choose what to say yes to and what to decline so that your success doesn’t end up leading you to failure.

Our Core Values

Until recently, we didn’t have Blanc Media’s core values written down or articulated. Now that we do, I wanted to share them with you.

Practice Integrity

We follow through on our commitments. We put our audience and customers first and condisder it our responsibility to take care of them on an ongoing basis.

Be Transparent

We are honest. We teach what we know in order to help others who are on a similar path. We do not overhype or overexagerate our work, but neither do we downplay or undervalue it. By being transparent we hope to earn the trust of our audience and build customers for life.

Pursue Generosity

In business we always seek to provide value first and foremost, without expectation of return. We also seek to increase charitable donations every year so our giving grows along with our business.

Build Community

We create opportunities for people to connect in a vibrant community where they can connect with one another by sharing their challenges, opportunities, and successes; building a creative career is challenging, and a strong community can help mitigate the fears that go along with that. We are also building an internal team of employees and contributors who practice integrity and pursue generosity in order to create something greater than the sum of their individual abilities.