Speaking of Seth Godin and writing:
The biggest takeaway for anyone seeking to write is this: don’t go looking for the way other authors do their work. You won’t find many who are consistent enough to copy, and there are enough variations in approach that it’s obvious that it’s not like hitting home runs or swinging a golf club. There isn’t a standard approach, there’s only what works for you (and what doesn’t). […]
The process advice that makes sense to me is to write. Constantly. At length. Often. Don’t publish everything you write, but the more you write, the more you have to choose from.