Instagram CEO, Kevin Systrom:<\/p>\n

\n In the mobile context, you need to explain what you do in 30 seconds or less because people move on to the next shiny object. There are so many apps and people are vying for your attention on the go. It\u2019s the one context in which you\u2019ve got lots and lots of other stuff going on. You\u2019re not sitting in front of a computer; you\u2019re at a bus stop or in a meeting.\n<\/p><\/blockquote>\n

But it’s not just mobile apps \u2014 it’s for whatever it is your promoting. You practically need to be able to fit the what, the why, and the how into a Tweet for it to gain any initial traction.<\/p>\n","protected":false},"excerpt":{"rendered":"

Instagram CEO, Kevin Systrom: In the mobile context, you need to explain what you do in 30 seconds or less because people move on to the next shiny object. There are so many apps and people are vying for your attention on the go. It\u2019s the one context in which you\u2019ve got lots and lots […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[35],"tags":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/shawnblanc.net\/wp-json\/wp\/v2\/posts\/4355"}],"collection":[{"href":"https:\/\/shawnblanc.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shawnblanc.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shawnblanc.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/shawnblanc.net\/wp-json\/wp\/v2\/comments?post=4355"}],"version-history":[{"count":2,"href":"https:\/\/shawnblanc.net\/wp-json\/wp\/v2\/posts\/4355\/revisions"}],"predecessor-version":[{"id":21458,"href":"https:\/\/shawnblanc.net\/wp-json\/wp\/v2\/posts\/4355\/revisions\/21458"}],"wp:attachment":[{"href":"https:\/\/shawnblanc.net\/wp-json\/wp\/v2\/media?parent=4355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shawnblanc.net\/wp-json\/wp\/v2\/categories?post=4355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shawnblanc.net\/wp-json\/wp\/v2\/tags?post=4355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}