Here’s a great article by Frank Chimero on the difference between hype and enthusiasm related to design, product development, and content. In short, if you’ve got crummy content promoted by a crackerjack design then at its best it’s just hype. Design won’t ever rise above its content.<\/p>\n

I’ve had an essay about marketing drafted for months which would make a good companion piece to Frank’s article. To summarize: marketing should value impact over impressions, and the most effective “tools” for marketing are content and products.<\/p>\n","protected":false},"excerpt":{"rendered":"

Here’s a great article by Frank Chimero on the difference between hype and enthusiasm related to design, product development, and content. In short, if you’ve got crummy content promoted by a crackerjack design then at its best it’s just hype. Design won’t ever rise above its content. I’ve had an essay about marketing drafted for […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[35],"tags":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/shawnblanc.net\/wp-json\/wp\/v2\/posts\/3252"}],"collection":[{"href":"https:\/\/shawnblanc.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shawnblanc.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shawnblanc.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/shawnblanc.net\/wp-json\/wp\/v2\/comments?post=3252"}],"version-history":[{"count":2,"href":"https:\/\/shawnblanc.net\/wp-json\/wp\/v2\/posts\/3252\/revisions"}],"predecessor-version":[{"id":21710,"href":"https:\/\/shawnblanc.net\/wp-json\/wp\/v2\/posts\/3252\/revisions\/21710"}],"wp:attachment":[{"href":"https:\/\/shawnblanc.net\/wp-json\/wp\/v2\/media?parent=3252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shawnblanc.net\/wp-json\/wp\/v2\/categories?post=3252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shawnblanc.net\/wp-json\/wp\/v2\/tags?post=3252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}