Seth Godin:

By trying to reach as many as we could, we were never intimate enough to generate conversations that mattered or ideas that spread…

Seth’s talking about the booth you set up at a trade shows, but I’m applying this advice to my own website. Because, in a way, isn’t your website like a booth at a global event called the Internet? You can try to be the biggest and the flashiest and be the talk of the show, or you can try to develop personal interactions with those who are willing to give you their time and attention.

Success at Group Events

Many, many thanks to the amazing guys at Resen for sponsoring the RSS feed this week to promote Curator.

Curator is a web app built to simplify and speed up the process of creating presentation docs for your design mockups. You simply upload your designs (logos, webpages, cover artwork, photographs, whatever…) and Curator does the rest and then gives you a high-quality PDF.

I know that a lot of web designers don’t own InDesign or Illustrator in order to build their own presentation docs, or their time is better spent on other things. Curator handles both of those problems. You can upload your designs and build your presentation doc for free, and if you’re happy then it’s just $0.99 for the PDF download.

Curator

And speaking of snowboarding, remember this final run at the 2010 Olympics where Shaun already had the gold medal cinched and so his last run of the night was this awesome show-off run where he busted out the Double McTwist 1260 at the end? So electric.

I can’t find NBC’s official footage of the whole run. If you want to see a more professional version of the McTwist 1260, here’s a more official promo video done by Red Bull. But it’s not from that electric Olympic night.

Shaun White’s Double McTwist 1260

I love this. Even the “smaller” indie Mac shop, Useful Fruit, is seeing sweet results from the Mac App Store. Chad Sellars:

The Mac App Store has more than doubled total revenue from Pear Note, and I’m ecstatic. Sure, others are seeing orders of magnitude improvements, but doubling sales is plenty for me. Note that this happened without playing any pricing games or doing any other unusual stunts. Pear Note on the store is $39.99, the exact same price as it is and always has been when purchased directly.

The Mac App Store effect on Pear Note

Similar to Daniel’s Toggle Twitter AppleScript that would activate or hide your Twitter Client of Choice, Jesse Gardner’s Toggle Audio script will switch between the various audio output options you may have.

I have two audio output devices: my Internal Speakers and my Yeti Stereo Microphone. I plug my headphones into the Yeti when I’m recording a podcast or talking on Skype, but if I’m listening to music then I’ve just got the Internal Speakers playing. And now, using FastScripts to set a hotkey (CMD+OPT+A), Jesse’s script automates the switching process for me. Lovely.

(Via Chris Bowler.)

Update: Many people are mentioning another shortcut to toggle the audio output: holding the Option key and click on the volume icon in the Menu Bar. I did not know about this shortcut; very cool. However, I’m sticking to the AppleScript because I prefer the least amount of icons in my Menubar as possible.

AppleScript to Toggle Your Mac’s Sound Output