Artem Lapitski, a designer, had an idea for a repeating timer app. After he concepted his app and finished the Photoshop designs he hired a 3rd-party developer for the coding. Then he did the website, marketing, and everything else himself. Here’s a nice, high-level look at the whole process for Artem’s app, including what marketing tactics did and did not work.

(Via Owen Billcliffe.)

Repeat Timer Pro: From Idea to the App Store

Another link-worthy Godin article:

People have discovered that after hour 24, there are no more hours left. Suddenly, you can’t get ahead by outworking the other guy, because both of you are already working as hard as Newtonian physics will permit.

Along the same lines, Seth hits on the same idea I wrote about in my piece on Fanatics (which I published exactly a year ago today):

Anyone can get fans by simply showing up day after day and being genuine. But to get fanatics you have to do something long enough to create nostalgia. Or you have to do something crazy or wonderful enough to give your current fans something to get fanatical about.

Seth Godin on Work / Life Balance

A lot of quotable quotes from Tim Cook today. When asked about iPad competitors:

Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone. The joy is gone every day that they use it until they aren’t using it anymore. You don’t keep remembering “I got a good deal!” because you hate it!

And, speaking of iPad usage, Cook uses his iPad for 80- to 90-percent of his work and entertainment:

We started using [the iPad] at Apple well before it was launched. We had our shades pulled so no one could see us, but it quickly became that 80-90% of my consumption and work was done on the iPad. From the first day it shipped, we thought that the tablet market would become larger than the PC market and it was just a matter of the time it took for that to occur. I feel that stronger today than I did then. As I look out and I see all of these incredible usages for it, I see the incredible rate and pace of innovation

Q&A Transcript From Tim Cook’s Speech at Goldman Sachs

Speaking of Kickstarter records, Double Fine Adventure is on pace to blow every single record out of the water. Sweet mercy. They launched their project just last night, and after 18 hours they are already 200% funded. But here’s the kicker: that 200% funding means they’ve already raised over $800,000 and there’s still another month to go. Crikey.

Another Kickstarter Record: Double Fine Adventure Game

Yesterday the Elevation Dock surpassed the TikTok’s record of $942,578 and became the most-funded Kickstarter project ever. And there’s still two days left to back the Elevation Dock — looks like it’ll break a million.

Update: They did break a million.

Update 2: The Elevation Dock is no longer the most-funded project on Kickstarter ever.

Elevation Dock: The Most-Funded Project on Kickstarter Ever