I am David Chartier, an Associate Editor at Macworld. I write about all things Apple, its products, and the third-party ecosystem that helps to make its products great. I also write about tech news and culture at onefps.net, and tweet at @chartier.

What is your current setup?

My primary machine is a late 2009 27-inch 2.66 GHz Core i5 iMac that could eat small family pets alive if left unchecked. I have a wireless Apple keyboard and a Magic Trackpad which is probably going to replace my Magic Mouse. My iMac’s partner in crime is a mid-2009 17-inch 2.8 GHz Core 2 Duo MacBook Pro. I have a 64GB iPad WiFi + 3G that I am increasingly using to write pieces (like this one), and an iPhone 4 that is almost never out of my arm’s reach. I also have a 2TB Time Capsule, an 802.11n AirPort Express, a 160GB Apple TV, a Logitech G9 mouse for gaming, and my wife has my old late 2008, first-gen aluminum unibody MacBook (before they went “Pro” and got an SD slot). I know, we’re the shrink-wrapped Apple family. I’ve had to find a way to live with it.

Why this rig?

I love screen real estate. I rarely full-screen apps, so when I’m writing I’ll give my browser, word processor, a chat window or two, any e-mail I need for reference, and other things as much balanced screen space as possible so I don’t need to switch between them to move information back and forth. Some techie friends consider the 17-inch MacBook Pro to be the aircraft carrier of Apple’s portables, but I love having all that space on-the-go when I need to use all those resources for pseudo-multitasking.

What software do you use and for what do you use it?

I have a ton of third-party apps, many of which I use infrequently for tasks like video transcoding or uploading photos to multiple services at once. But if I had to start with the fundamentals for writing at Macworld, I use MacJournal for almost every post, Skitch and Acorn for editing photos, and Safari. For communication I use Mail with MobileMe and Macworld Google Apps accounts, Adium for when I’m not slingshotting back to iChat (until I give in and want to use Facebook or Yahoo chat again), and Propane for the Macworld chat rooms that run on 37signals’ Campfire.

To keep track of story ideas and leads I use a mix of OmniFocus (after my nearly finished exodus from Things), Evernote, and Mail. I also have a few menubar utilities, though I’m trying to be a little more discerning about those lately. I use LaunchBar for lots of productivity stuff like launching apps and creating new e-mails and iCal events, CoverSutra for controlling iTunes, and Divvy for keeping all my windows in their places.

I’m trying to work LittleSnapper into my Macworld process so I can keep original images around for when editors need them for print. I use Time Machine to backup my Macs and my wife’s MacBook to the Time Capsule, ChronoSync to backup key files and media to a secondary external 2TB drive, and CrashPlan as a third layer of remote redundancy.

How does this setup help you do your best creative work?

I love to look at the big picture whether I work at home or on-the-go, which is why I keep lots of resources available at a quick glance and why I use MacJournal. It’s the only Mac word processor I can find which lets me draft in rich text, but copy to the clipboard as the perfectly formatted, plain HTML that most CMSes want. Lots of my peers pen in HTML or Markdown, but I don’t like to look at code or URLs when I write. To me, code is code, and prose is prose. I want to draft, re-read, and continue drafting a piece as the reader will see it, watching for things like the visual flow of text and too many concurrent links that can weigh a paragraph down.

With a desktop, a notebook, and now a tablet, I have a good array of choices between power and portability. I can bang out work and pseudo-multitask at home with my iMac and on-the-go with my MacBook Pro. Or I can bring my iPad out for the day and weekend getaways and focus on one task at a time while lying on the couch or in the middle of Millennium Park.

How would your ideal setup look and function?

I hope this doesn’t mean that I fail the Shawn Blanc Geek Test, but excluding my desire for the latest and fastest hardware, I’m not itching to make major changes. However, now that the 15-inch MacBook Pro has a higher resolution display and can switch graphics cards on the fly, I’m going to downsize and save some weight. I had a Mac Pro with dual Samsung displays for a couple years (22-inch and 24-inch), and while that was a sweet setup, I find that I like having one large, high-res workspace better.

As for the iPad, OS 4.0 and multitasking cannot arrive soon enough, but it really needs at least 512MB of RAM, if not more. I’ll probably upgrade immediately when (but only if) Apple revs the RAM (though possibly at a smaller storage capacity; I’m barely pushing 32GB on this one), because I’m not that desperate for a camera.

Speaking as a reformed mobile phone junkie, the iPhone 4 is the first phone I’ve been thoroughly happy with in years. The antenna thing doesn’t really bug me because I don’t hold it that way. The iPhone 5 will have to have some serious unicorn tear polish to get me to upgrade.

The only other changes to my setup would be more gear mostly for pleasure, not business. Mobile is exploding right now, so I’d love to pick up some Androids and Pres so I could learn a lot more about what they’re up to, but mostly for curiosity and work purposes. I’m also a frequent PC gamer, so I hope to build a dedicated PC again in the next few months. Boot Camp is wearing on me, and Steam for Mac seems like it’s going to need some time to pick up… momentum.

More Sweet Setups

David’s setup is just one in a series of sweet Mac Setups.

I have been getting a lot of recommendations to use OmniFocus lately, but I’m just not ready to switch yet. Is the OmniFocus iPad app getting nothing but rave reviews? Yes. Does their cloud sync look like a dream come true? Yes.

But I am in deep with Things. I adore the app, have a lot tricks established for how I use it on my Mac, and the app itself is built in a way that makes sense to me.

Moving to OmniFocus would be expensive, time consuming, and risky. Risky because we all know cloud sync for Things is en route at full speed, and who knows just how amazing it will be? Even if Cultured Code’s syncing solution did but one thing — let me keep all my devices in sync over the air — I would be ecstatic. But if it does even more than that it almost certainly means another time-consuming switch back to Things for me.

It is also an app for people with ideas. It’s for those who need some way to jot an idea down, build on it, and refine it until they’re sick and tired of it; regardless of where they are or if they brought their laptop.

As a writer, Simplenote could very well be your principal writing app. It has a straightforward design that makes it effortless to use. In Simplenote there is no text formatting, it’s just plain. There is no document titling — when you create a new note, the first line is the title. There is no saving a note — you just write and your note is backed up in real time, and even synced with any other other devices you use: iPad, iPhone, and Mac.

This humble application began a few years ago in response to two big needs of iPhone users: (1) the need for a notes app that synced over-the-air; and (2) the need for a notes app that didn’t use Marker Felt.

In some respects the app has barely changed since 2008. In fact, arguably the most obvious changes have been to the icon. The original icon was as a yellow sticky note taped to the front of a locker. That changed into a grey note card resembling a garage door, which then changed to a white notecard with a blue wi-fi bubble, which changed again to what you see today.

To say the app has barely changed since 2008 is, of course, not to say that Simplenote is the same as it was two years ago. It has been refined, polished, and updated with taste. Only a handful of new features and UI improvements have been added over the years, with many of the most notable changes just recently emerging in version 3.

Compare for a moment Simplenote to Apple’s two text and note-taking apps for the iPad, Pages and Notes. Pages was one of the first apps I bought for my iPad. It was touted as having most of the features of Pages for Mac, but on the iPad. For me, after a bit of use, Pages was quickly relegated to nothing but a full-screen typing app. It is a great showcase for what sort of apps the iPad is capable of running, and for those who need to edit Pages documents on their iPad it is a necessity. But it is somewhat difficult to get documents in and out, and the document syncing process is flat out ridiculous.

Notes is Apple’s other in-house note taking app. It ships with iOS and is quite simple (in fact, much of the foundational user experience that Simplenote has is parallel with the built-in Notes app). As it is with Pages, the biggest downfall with Apple’s built-in Notes app is, again, sync. Though the system for syncing in Notes is better than in Pages (your notes sync into your IMAP email account), nobody I know actually uses the IMAP sync.

The Simplenote developers actually beat Apple at their own game. They made an app with a better design (Helvetica!), better functionality (over-the-air sync), and they proved that less (compared to Pages) is, in fact, more.

Version 3

The latest update to Simplenote sports a slew of new toys. But, as Charlie Sorrel said in his review on Wired, “if you don’t want them, you won’t even notice.”

The most notable for me is the full-screen writing environment on the iPad app. When writing on the iPad I prefer to use Simplenote. But at times, I may want to see just the page with no list of notes next to it. Up until now, I would copy my text out of Simplenote and paste it into Pages. But now there is a subtle, full-screen button at the bottom-right corner of your note — tap that and Pages on the iPad all but becomes obsolete.

Perhaps the most clever of the new features is sharing notes with others. When in a note, tap the icon that resembles a phone with an arrow pointing out. From there you can enable note sharing and email the person whom you want to share with. This is a great way to empower team collaboration and keeping others in the loop with information and ideas.

One of the many thing I keep in Simplenote is meeting agendas — especially talking points for 1:1s. Now for my 1:1s I can share those talking points in a note with the other person I’m meeting. This way he or she can see what’s on the docket, and even add items of their own. Furthermore, with the addition of version history, we can drill down within the same note to see what last week’s agenda items were.

Additional cleverness comes in to play here: if my friend doesn’t have Simplenote installed then I’m going to bug him to get it. And I’m going to bug him to use it so that our collaborating is actually useful. Which means not only is sharing notes useful and helpful for users like me, it is indirectly word-of-mouth marketing for the Simplenote crew. Nicely done.

This is just one example of how the more you use Simplenote the more you find new ways you to use it. People are using it for recipes, ideas, lists, blog posts, chapters of books they’re writing, and more. And for all those power users who are finding themselves with a list of notes longer than there arm, a way to organize may be in order. But a folder structure could slightly hurt the simplicity of Simplenote. Tags on the other hand are a great way to add structuring to your notes if you want.

And one way that I see tags as coming in especially handy is in regard to the aforementioned shared notes feature. Since Simplenote does not label who is sharing a note with you, you can tag that note using their name. Which means someone you’re sharing a lot of docs with, you can see them all at once using a tag filter.

What’s in my Simplenote?

So what do I actually have in my Simplenote at this moment? All sorts of things. Some are notes of importance which I want synced on all my devices. Others are completely trivial and are in Simplenote by sheer virtue of it being my note taking app of choice.

• Meeting agendas and talking points: mostly for upcoming 1:1s. These meetings are usually informal and quick. And, in fact, the very point of a 1:1 meeting is so the two of you only have to connect and meet once a week — saving all your conversation topics for that one meeting. Being able to jot down questions, ideas, and the like using Simplenote has long been my workflow.

• Ideas for businesses, software projects, and other things.

• A list of gift ideas for friends and family.

• Blog posts in all stages: I usually write them in Simplenote or Notational Velocity, and finish them in MarsEdit.

• Recipes: well, actually only one recipe: Grilled Artichoke with golden mustard dipping sauce.

• Reminders of things to order next time I’m at a restaurant I don’t regularly visit.

• And other simple notes: such as cool quotes, shopping lists, miscellaneous data, and the like.

For a wider look at what is in other people’s Simplenote, check out Patrick’s community listing on Minimal Mac.

Other Reviews

If you liked this review of Simplenote, there are more like it here.

I used to have a folder in Pastebot for these types of texts, but Canned is the perfect solution — it is simple and oh so fast. You can get it in the App Store for the price of a soda.

Simplenote is free and tastefully supported by the classy ads found on the Fusion Network. If you own an iPhone or iPad I can’t imagine why you wouldn’t use Simplenote.

In this interview Neven and I discuss graphic design, life at Panic, and other miscellany.

The Interview

• Shawn Blanc: Until you joined Panic in 2008 you mostly did freelance work building web apps, correct?

• Neven Mrgan: I did freelance design and development work — mostly on the web — for a few years, and I had more or less interesting day jobs that time as well. I worked as an engineer on very straight-laced business web apps until 2007. This wasn’t terribly fun, and to be honest, I wasn’t too good at it either. Early in 2007 I decided to start sticking to graphic design and UI design, since I was never going to be a kung-fu-grade developer.

• Shawn: Your job with Panic seems like a perfect match in the sense that you fit right in as another clever, funny, nerd. But on the flip side, now you work in a team setting with a company that builds desktop software as opposed working solo on web projects. What led you to take the job with Panic?

• Neven: Regarding desktop software, it was somewhat new to me indeed. Sorry to bring up iPhone this early in the conversation, but it was a big catalyst for me in several ways; it was the first time I was doing non-web UI design. That was the roundabout route I took to designing desktop software.

  As for Panic, the fit was just ridiculously good. They build excellent software, and they do so in a genuinely friendly, likable way. That combination is very uncommon. I was a recently married and ready-to-settle-down old fogie of near 30, and was big on leading a comfortable, quality lifestyle, and working on solid, long-term projects. Panic has those same goals.

  Working on a team was a change after a year of clicking around in our home office. It’s hard to complain about the freedom of that arrangement, but I’ll do my best: a chair in your own house can be a pretty inert environment. It’s a bit of a bummer on a purely social level, and it can make your creative muscle slack as well. That’s been my experience, anyway. I’m happy to be surrounded by really smart folk as I click around now.

• Shawn: Do you ever miss working from home?

• Neven: I have that option currently and I don’t believe I’ve taken advantage of it more than three times (and even then, only because I had to be home for some reason). I can’t emphasize enough how much I like the vibe at my office. It reminds me of how I’d go to my high school’s super-awesome computer lab on the weekend, in the evening, and whenever else I could. I love what I do, projects and people and desk and all — it’s my job and my hobby.

• Shawn: You’ve got a lot of projects running — your couple cool weblogs, The Incident, your full-time job at Panic, and more. What does a day in your life look like?

• Neven: I half-wake up around 7:30 and remain in a hazy, floating, brain-puree state for about half an hour. This is when I get all of my stupidest ideas (like you know how some restaurants menus have a little V next to vegetarian items and maybe a clipart chili for “spicy”; what if they put an F next to “foodie” items? “Can the salad be made foodie?” -“Certainly; we can make it with Pouligny-Saint-Pierre and shave a black truffle onto it.”). Stupid ideas are excellent springboards, boosters for your thought and your daily mood.

  I then check my email and RSS in bed; if it takes longer than five minutes, I save it for after I’m dressed. To do that I pick a Panic t-shirt from the stack I was given when I started (“your employee uniform”) and put my socks on in front of the computer. I briefly chat with whoever is online – usually only Matt Comi, my partner on The Incident. I take the bus to work; twenty minutes of book-reading on the ride, ten minutes of iPod while I walk.

  I work ten to six. The morning is usually time for catch-up, unfinished business from the previous day, or quick production of ideas pickled overnight. Lunch is important because it brings the office together. It’s our most regular team meeting. The afternoon means serious work — Photoshop and Coda — and a snack break around four. I drink Coke Zero and endorse Nuvrei pastries.

  Most days, I try to cook at least one meal; if there’s time to make dinner after work, I’ll give it a shot. If not, Portland has an embarrassment of excellent restaurants. Either way, I eat early and spend the evening working on whatever side projects I have going on. I go to sleep disgustingly late —midnight or 1 am.

  This isn’t a schedule I make it a point to stick to. It’s just how things typically play out.

• Shawn: What are your favorite pieces of software?

• Neven: Photoshop, Coda, and Birdhouse.

  I know, I know — give me a chance to explain.

  I complain about Photoshop. Lord, do I. But it’s not only the essential tool for what I do, it’s a great tool also. I’ve done my best to give the competition a shot, and the truth is just that they don’t allow me to make the things I want to make (yet). Photoshop is internally and externally inconsistent, it’s bloated, it’s slow, and it crashes. But I use it more than I use my pants, and for that I love it.

  Coda is an app I work on, so feel free to consider this a shameless advertisement. You’ll have to take my word for it: I used it before I started at Panic, and if I found a better app for web development, I’d promptly switch to it. Life is too short and the web too demanding to be a slave to cheap loyalty. It’s a great app.

  Birdhouse is the only not-preinstalled app on my iPhone about which I have zero complaints. I use it regularly, and I don’t remember it crashing, slowing down, or confusing me once. You could argue that it does a tiny thing, but it does it well.

  Sometimes I think that if this whole computer thing turns sour — if Apple becomes monstrously evil, if the Internet collapses, if I get old and stop grokking new technologies — I’ll switch to farming or cooking or poster design and be just as happy. Maybe that’s true. Some not-so-small part of me would, however, miss the wizardry I discovered some time in 1985 or so as I typed BASIC into my C-64: I can make a screen do things, and do things that do other things, and do different things depending on the things I do back to it. It’s a wonderful game.

• Shawn: Other than for your lack of development skills, why did you begin doing work as a designer and developer?

• Neven: Two beliefs: 1) Things should look good, and 2) Computers are cool. For the rest of my life I’ll be coming up with complicated explanations which boil down to those motivating principles.

  So, I’ve really always wanted to be doing this or something like this. This or drawing comics, which I quickly learned was kind of not so hot.

• Shawn: Was it a lack of drawing skills that led you to computer-based design? (And do you have any old comic book drawings you’re willing to share?)

• Neven: I’m very happy with my drawing skills!

  I decided to stick with computers because they could do things the real world couldn’t. I’m all in favor of creative restrictions — yay Twitter — but pen and ink’s lack of an Undo function doesn’t challenge me to do better work. It just makes me frustrated.

  Now here’s a really out-of-context panel done some time in… 1998 or so, maybe?

  

• Shawn: If I ever want a future in art and design it will have to be with a computer. I can never get pen and ink to translate into what I want.

  You’re not alone in with the belief that things should look good and computers are cool. But everyone has their own definition of what looks good and what the best tools for the job are. How do you define when a design looks good? Has that definition changed since seriously began sticking to graphic design and UI design?

• Neven: One thing I’m learning quickly is to evaluate designs and design ideas in terms of interaction: how they behave under what circumstances, how they work with other elements. That’s sort of new to me, though designing for the web has always been about flexible, unpredictable layouts and such.

  A thing looks good to me when I fall in love with it; that’s test #1. Test #2 is, ok, that’s sweet – what is it? Does it say something, mean something, is it an “it” or an “It”? Test #3 is the more ponderous goatee-rubbing over how the design scales and translates, whether it’s too trendy or too dated, etc.

  Sometimes I learn to eventually accept designs as excellent solutions even if they didn’t hit me right away. And sometimes designs I greet with a WOW bore me very quickly. But it’s very rare that I will love and cherish a design if it has to be “explained”.

  It’s not important that I love everything I design. But hopefully it happens pretty often.

• Shawn: How would you recommend someone with no facial hair go about completing test #3 as a part of their own design critiques?

• Neven: There are a number of question you can ask about a design once it’s grabbed you.

  • Will it scale, not just physically, but across cultures, age groups, platforms, ideas? Will your icon idea make sense to a busy person working in a dark room?
  • Can any part of your design be abstracted and used elsewhere? Would anyone want to steal it? (You better wish they would!)
  • If you’re breaking an established pattern or convention, are you doing so with good reason? With what are you replacing what you’re destroying?
  • What if the things you, yourself, like to use were designed in this way? Remember Kant’s categorical imperative, “Act only on that maxim which you at the same time wish to be a universal law.”

  You will add more questions to your list over time; you will also drop some as times change and as you develop your own priorities (the point is not to be able to answer “yes” to every question on the list).

  Now here’s the important thing: DO NOT write down the list. Don’t put checkboxes next to questions and save it all as a file. Don’t print it out. Don’t ask people you work with to start using it. This way lies madness; or at least boredom, burn-out, and blandness.

  My feeling is that many creative endeavors are like this; you should learn specific techniques and aesthetic guidelines, but ultimately you will want to simply do a lot of work and let the aesthetic judgment become a second nature. A good musician can, for the most part, “let their fingers play” instead of focusing on translating each sound-idea into a specific finger movement. A good baker will measure things, but they will only make consistently awesome bread when the dough “feels” right under their fingers. There’s no magic, destiny, or talent at work here, just a gradual process of practicing until the back of your head can do most of the work, not the front.

  So, long answer short, learn as much as you can about the principles of design, about its history, and about other people’s work. But try to let it all soak into your brain through constant creative and functional use, not through cramming or some sort of workflow standardization.

• Shawn: How much, then, do you suppose good design sense boils down to talent versus practice?

  Can tools and rules, in and of themselves, produce a quality designed product?

• Neven: I just realized I’ve been harping on the 90%-perspiration thing without going into why the remaining 10% — “the squishy bit” — is important. It’s frustrating to even think about it because it leads me to a mildly fatalistic state where I just throw my hands up and decide that if good design is a matter of talent and destiny, then it isn’t worth doing since most people won’t even know it when they see it. Which is true, in many ways. Why does a designer spend any time deciding between Helvetica and Univers? Most people won’t know or care either way. Or maybe they will, on some unreachable level — maybe Helvetica will appear more generic (at least today it will), Univers more technical; the former, more “design-y”, the latter, more “informative”.

  A designer will obviously have far more opinions of this sort about the minutiae of design. Now, partially these will be a product of the designer’s education and work experience. Maybe they once read Univers was a good choice for signage, or a teacher told them it was a modern classic. Maybe they’re sick of Helvetica.

  But given enough time, these opinions will become more than restatements of other people’s attitudes. Different aesthetic prejudices — sometimes clashing ones — will come together in one head to create a unique taste and signature.

  A great trick I learned from the science writer Matt Ridley: in debates over nature vs. nurture, remember that one is a function of the other, so it doesn’t make sense to say talent “contributes 30%” or some such thing. They’re linked in a much more complicated way.

  To answer the second question a little more directly: no [tools and rules, in and of themselves, cannot produce a quality designed product].

• Shawn: You’re right that most people won’t know good design when they see it. But in the context of UI design, that’s the point.

  Jeffrey Zeldman wrote a great definition of Web design in an article, “Understanding Web Design“. He said:

  “Great web designs are like great typefaces: some, like Rosewood, impose a personality on whatever content is applied to them. Others, like Helvetica, fade into the background (or try to), magically supporting whatever tone the content provides.”

  Like you said, Neven, the vast majority of people won’t even notice your design. But the very act of them not noticing is (usually) the proof of a good design. On the flip side, of course, are times when the people should notice the design. It’s the Form Versus Function debate that UI designers are faced with every day. The mark of a great designer is one who knows when to chose which side of the issue and how find the balance between both sides.

  The reputation for Panic when they come to a form-versus-function hurdle is to find a simply stellar solution (like Cabel’s 3-Pixel Conundrum). Has Panic developed any official guidelines for working on UI design? Have they ever conflicted with your personal preference?

• Neven: I work under surprisingly few constraints as far as what must or mustn’t be done. We’re pretty aggressive about staying ahead of the curve, so we insist on certain not-yet-widespread widespread technologies (resolution-independent graphics, for one). We love a good visual metaphor — Coda’s taped pages in the Sites view — but it has to make sense, and it can’t be realistic at the expense of usability, or to the point of sickening cuteness.

  If we’re adding a feature, we almost never go “ah, there’s already a standard control for that, we’re set.” We might just end up using the existing design, but not before we poke it within an inch of its life. Why does this menu look like this? What if we had never seen it before — how would we build it?

  As Cabel has mentioned, we’re big on weenies: elements that make a design stand out immediately. There’s nothing wrong with a simple metal window, but there’s nothing great about it either, and more things should be great!

  This is the designer’s nastiest temptation — over-designed, needlessly custom chrome which neither fits nor improves the platform. This is the land of Windows Media Player skins. Often we try to “fit the OS better than it fits itself”, if that makes sense; if we think an Apple widget betrays the hand of an intern, we’ll draw our own, better one. This is the thing people notice the least, but it’s a great personal victory.

  To get back to rules and guidelines, nothing is off the table, really. I realize that when I say that I’m excluding things obviously off the table: round windows, animated toolbars, blue chrome, scripty type. Part of this intangible, complex, wavelength-syncing soup we as a team live in is the baseline of quality and aesthetic we all appear to share: let’s not do Thing X, ever.

  As for my personal preferences, I’m probably more conservative than the team as a whole. I’m seeing that (slight) difference as a learning opportunity, so I’m happy to report there have been no freak-out arguments over shades of green. You’ll just have to take my word for it, our tastes are creepily aligned — if we weren’t such motormouths, we’d get along fine with an occasional nod or frown.

• Shawn: Has the process of completing a design project changed for since joining Panic? Is there a boss or an Art Director who signs off on your work?

• Neven: “Sign-off” is, like most things with us, a matter of conversation and feeling out people’s reactions more than a structured process. I’m the sort of person who has to get total agreement from others before I’m fully happy, so I usually gauge everyone’s feedback as I work, and this hopefully results in a universally accepted design by the time I’m done.

• Shawn: I have done freelance work from my home as well as being a designer working with a team in an office environment. When I freelanced I had a handful of creative friends whom I could send drafts of my work to and ask for their feedback. Ultimately if my client liked it and I liked it, then it was a done deal.

  In the team dynamic, I enjoy having the ability to tap a friendly co-worker or two on the shoulder to get instant feedback and dialog about the project I’m working on. But there can, at times, be a downside to that setting insofar that more people need to sign off on the finished piece — it’s not just me and the client anymore.

  I prefer the team setting significantly more because it helps me stay more productive, more creative, and more dynamic in approaching problems. But (and maybe it’s just me. But) it can be frustrating when there is not universal head-nodding approval for every project I’m working on or leading.

• Neven: I find that a team of our size — about a dozen — is a really good middle ground between the isolation of working alone and the tar-pit indecisiveness and slowness of focus groups, market research, surveys, and gigantic corporate meeting fests. I am constantly getting new ideas from the team (while bouncing them off everyone). At the same time, I don’t have to sit and wait for a design to make the rounds and get approved by a chain of people.

  Other than company size, a few other things about Panic help make this possible. We’re close in age, interests, and general attitude about life and work. Everyone is great at their job, and this makes it very different from working for clients. The client’s preference and criticism may or may not come from actual knowledge of the product, the audience, and the technology we’re talking about.

  Here at Panic, I know I’m getting feedback from a tech-savvy person smarter than me who is also a regular user of the product. If they have a complaint — and I should also mention they’re good at knowing what matters how much when it comes to design — it means there’s likely a real problem I should solve. Maybe there’s something I forgot; maybe the design should be a little more polished. Or maybe my idea was crap to begin with. I am far less likely to defend the design by simply saying “I think it’s good”. Keep in mind that this often happens when working for outside clients, and it’s not good for the designer. Not letting yourself get challenged will keep you from exploring new ideas. The trick is to be challenged by knowledgeable people you like and respect.

  I don’t know of any online resource for those, though, so… Your parents/karate instructors were right: there are no shortcuts, it’s going to take time!

The End…

Thank you, Neven.

For more interviews with extraordinary designers, developers, writers, and web nerds, visit here.

Right now, I face a fork in the road: do I continue iterating and improving Instapaper.app, or do I start making other applications and hope for multiple income streams? Instapaper.app is at a relatively stable point. I can stop here and be proud of where I’ve taken such a simple idea. And, theoretically, I’d keep making some money with Instapaper Pro while I work on something else.

But I’m not going to stop here. [...]

I want Instapaper to be the essential app for every iPhone and iPod Touch user. I want it to be on every Apple geek’s short list when their friends and family ask them what apps to install. I want it to be one of your bottom four icons.

But shortcomings aside, how could I not link to this app?

My name is John Carey. I am a photographer moonlighting as a live audio engineer or the other way around depending on what day you ask me. I also run the website fiftyfootshadows.net on which I provide many images from my photographic work as wallpaper imagery for my readers. I have done this for somewhere around seven or eight years now and I feel it is just starting to pick up momentum. There is a significant update to the site currently under construction which I hope will help it grow beyond where I have taken it to this point, but more on that when the time comes…

I started out with drive to become a designer, but over time my desires shifted toward photography. I love the honest nature of it, the compromises within it, and the fact that I can bridge a very tangible art form using traditional film cameras with a highly digital one using digital cameras and computers to create images and share the world as I see it with others. I have grown very passionate for the art of photography and the places it takes me, and I am anxious to see where I end up with it next.

My secret double life as a live audio engineer is equally fulfilling and rewards me with the same sort of satisfaction photography does in the way that I am using both analog tools as well as digital ones to get the job done.

I love my work and often wonder if I could live without either of these sides of my professional life because they fulfill my lust for adventure in such unique ways.


What is your current setup?

I have been a Mac user my entire life. Honestly, I have been using them since the Apple II days and every iteration they have come out with along the way. I remember shooting with an old Apple Quicktake digital camera along side an old film Canon when I was just starting to get into photography and design. I followed the digital photography revolution very closely as it crept into the minds of skeptical photographers.

My current set up is simple and built from a combination of necessity, luck, and (like any self-respecting geek) an unhealthy desire for new tech.

That said I currently have an old black MacBook which at home is paired with a Cinema Display, bluetooth keyboard, Magic Mouse, Griffin laptop stand, 8 or more hard drives, and a pair of powered studio monitors because I simply need a nice pair of speakers around for my sanity. I also use a 64GB Wi-Fi iPad, and a 32GB iPhone 4.

If anyone is interested in what I shoot with, I use a Canon 5D paired simply with a 35mm f/1.4L lens, a Hasselblad 501cm with its standard 80mm lens, and a Voigtlander R3M 35mm rangefinder with a 40mm f/1.4 Nokton Lens.


Why this rig?

The core of what I use revolves around the MacBook, the last generation of the black plastic bodied ones. At the time it was the top of the line and it has proven itself to be more than capable through its years of use and certainly the most stable and dependable Mac I have ever owned. I will admit that it’s probably seeing its last good year in use and may need to be replaced sooner or later simply to keep up with newer tech and the demands of the work I do.

But the question is WHY. Yes… well, the true nature of my life is pretty nomadic as I am constantly on the move either traveling for work or traveling for pleasure around the world whenever possible. My office is anywhere and everywhere it needs to be so my portable tools are as important to me as the modest space I have at home for computing. 

My real office is carried in bags with me wherever I go, at times two or three even. I always have my cameras with me, if not all of them at least one, and I usually carry my laptop for work but also simply out of necessity because much of my blogging and internet life I squeeze into down time at work or while traveling and so I often need to have these key things with me wherever I go.

Also I have a small bunch of tools that I always carry for work, as well as a blank notebook or two and a couple nice pens (because nothing beats pen and paper for sketching out ideas, no matter how many apps you have for it) and other sorts of little things depending on what I need on any given day.

My bags of choice are made by an amazing bag company called Spire. I swear by them and their amazing customer service — you really can’t go wrong with those guys. I’m looking forward to seeing what they come up with next, their bags have traveled the world with me. 


When I do set up office away from home I have my iPad to handle more and more of my day-to-day internet shuffle, and I will have to admit at this point the 3G option sure would have been nice at times. It has allowed me to leave the laptop at home more often which is nice. I use a wonderful little stand, the Compass, and it has been more than helpful in giving my iPad a home while out on the job or in a coffee shop working on ideas.

To protect the iPad while out I use a simple fabric sleeve I had a friend make for me to my specifications including a thin piece of wood to protect the screen which was sewn into the fabric and padding. (I actually do this to my laptop bag as well, a worthwhile customization for anyone wanting to really protect their screen.) I also have a Speck candyshell case for it which I use while I am on job sites to keep it safe.

The last piece of the puzzle is my iPhone 4 which I admit I bought into because of the camera and display. Its a wonderful device and the controversy surrounding is just way out of control. It’s a brilliant phone plain and simple, and it holds all the little things in my life together.

What software do you use and for what do you use it?

My favorite applications on the Mac which I use most often are:


• Aperture: I love Adobe’s take on raw photo management as well as Lightroom being faster overall in its performance, but I greatly prefer the workflow of Aperture — both in file management and editing. I find it is easily worth the compromise.


• Photoshop: It’s just unavoidable in my photo and occasional design work really. I have been using it since version 3, just before layers came on board and changed everything. My use of the program is admittedly very minimal as I have long since moved beyond my days of over manipulating images (it just got old after a while).


• Illustrator: I have been using Illustrator for what seems like forever as well. I remember messing about with it when I was very young, making overly complex blends between objects that the poor old computer running it at the time took forever to render. I use it for layout mostly — this and many other design needs. It’s just as relevant to me as Photoshop really.


• CSSEdit: I love working with websites. I have been making them since the late ’90s to share my design and photography, but the problem is I never REALLY learned how to do it. My knowledge of making websites has been pieced together out of necessity. And I learn as I go, so an application like CSSEdit that helps me simplify editing style sheets is a wonderful thing indeed.


• Espresso: Any HTML or PHP editing I have to do I reach for Espresso simply because I love its approach to interface design. Simply brilliant.



• Things: Again with the interface design. I looked for years to find an elegant solution to handle my task list and notes, and this hit the nail on the head. It’s the glue that holds my ideas and projects and jobs together. Now if they would just hurry up and get cloud syncing in there!


• MarsEdit: The newest member of the family. MacJournal was my go-to, local blogging tool for a long time, but it started to get frustrating with its half-way support for uploading. So I made the switch that was a long time coming.


• The rest: Then there are all the other in-betweens. iTunes, CoverSutra, DropBox, DeskShade, Safari, Mail, Transmit, and not to mention the iPad and iPhone apps that have made their way into key parts of my workflow. I also create electronic-fueled music with a good friend of mine and have for years. And for that I use Reason and Ableton Live, whereas he uses countless other applications as he is more the musician that lives and breathes electronic music.

How does this setup help you do your best creative work?


 Well, as I mentioned, my life is always on the move and these tools allow me to easily and elegantly glide between tools needed to accomplish the many projects I juggle at any given moment. It can be stressful trying to do so much at once and being able to quickly and confidently jump between tasks allows me to focus less on messing about with my computer and focus more on simply getting things done. For me the tech I use should actually make my life easier to manage, not get in the way of the process. I am not a super geek by any stretch of the imagination, I just learn the tools I need to know to accomplish what I want to.

It’s amazing the amount of mileage I have gotten out of this simple old MacBook over the years. It’s not always necessary to constantly have the latest and greatest unless you really have a need to. I do my best to stay relevant in this unbelievably demanding world we live in, but most of the time less is defiantly more.

How would your ideal setup look and function?

My money-is-no-object, ideal setup would be a large 27” iMac at home for all my heavy lifting and data management, then a MacBook Air for travel. Only I want one that Apple has yet to make — one slightly more capable, and who knows if that will ever see the light of day. This paired with an iPad for presentations and casual use and my iPhone simply because it easily syncs information together with the rest of Apple’s universe.

The last addition would be a hefty RAID Server for hard drive/data management. It’s exhausting having to juggle all of these hard drives!

Also, an oversized desk with plenty of workspace would be nice. One that I could build a light table into. I like the idea of having a lot of extra space… breathing room for my mind.

More Sweet Setups

John’s setup is just one in a series of sweet Mac Setups.

(Thank you Daniel.)