• Stamped: Has its own mini-social network where you “stamp” things you like and see what others are stamping.

• Instagram: Has its own mini-social network, and it connects to Twitter, Facebook, and Flickr, where you take pictures of things and apply cheesy filters to them.

• Tweetbot: A fantastic app for Twitter.

• Flipboard: Connects with Twitter and Facebook to show you incoming articles and to allow you to share articles you find.

• Twitter for iPhone: I use Tweetbot as my Twitter app, but I do like the Connect tab in Twitter that shows all interactions and not just mentions.

• Path: Has its own mini-social network where you can share all sorts of things.

• Words with Friends: The name says it all.

• Gowalla (R.I.P.): Had It’s own mini-social network and connected to Twitter and Facebook; it allowed you to “check in” at locations and see where other people were checking in.

• Ego: Tells me my Twitter stats, etc.

• Rdio: Has its own mini-social network where you can share what music you are listening to and have collaborative playlists.

• UP: The Jawbone UP app has its own mini-social network of “teammates”.

• Decaf Sucks: Ties in with Twitter and allows you to post reviews of local coffee shops and find local coffee shops near you.

• Goodfoot: Connects with Gowalla (R.I.P.) to suggest places to eat that are nearby.

• Birdhouse: A notepad for Twitter.

• Reeder: Connects with Twitter so I can tweet about an article I read that I liked.

• Instapaper: Has it’s own mini-social network so I can see what articles my Instapaper friends have liked, and it also connects with Twitter so I can tweet about articles I read.

The iPhone has some native apps with have a social, sharing component:

• The iPhone Camera app: Using the Twitter integration of iOS 5, you can post your photos to Twitter.

• Email: Allows me to send notes and letters and pictures and movies to my friends and family members who also have an email address.

• Messages: Allows me to send a text or multi-media message to my friends and family members who have a cell phone.

Apps like Rdio, Reeder, Instapaper, Flipboard, and Instagram are not social networking apps at their core. They primarily serve another purpose, such as listening to music, reading, or taking pictures. But in many ways these apps are enhanced by their social elements because people like me enjoy sharing ideas and moments of our lives with our friends and network of peers. And we enjoy seeing what others are sharing.

The image is based on 10,000 satellite scenes and is inspired by the iconic Apollo 17 photograph. And, appropriately, it was made on a Mac.

I thought this was a great question and worth mentioning briefly.

After using my iPhone 4 every single day for nearly a year and a half, the glass on the front and the back was still in near-mint condition. The only physical blemishes to the glass were some minor nicks that were only noticeable when all fingerprints had been wiped off and you were holding the phone at just the proper angle.

For some, accidents do happen, and I was lucky enough to have never accidentally dropped my iPhone off the roof of a tall building and onto a concrete sidewalk. In fact, I have never catastrophically dropped any of my iPhones.

Moreover, I refuse to put any sort of case or even a clear screen protector on my iPhone.

I’ve owned a cell phone of some sort for 13 years. My iPhone 4 probably got used more than any cell phone I’ve owned previously. And, what’s remarkable, is that after the 18 months of daily usage, none of my phones were in as good of a condition as the iPhone 4 was:

• The exterior glass was still in near-mint condition.
• The battery still held a good, full charge and would last me two days of normal usage.
• In fact, even the usefulness of the iPhone 4 actually increased thanks to software updates and the App Store.

Would it be stretching it to say that the iPhone 4 (and now, 4S) is like fine wine?

Personally, the occasional and slight re-sorting of a few contacts here and there doesn’t bug me. I hardly ever find myself looking someone up in the Master Contacts List.

Anna’s white iPhone is the first white iPhone I have seen up close and used outside of an Apple store. And it looks great. I have always gone with black iPhones because, well, it’s black. But I really do like the look of Anna’s white iPhone — it is much more classy and well built than the white iPad.

The two phones arrived around 10:00 am. The delivery driver mentioned how we were the first to get them and he had hundreds on his truck.

About 7 hours later I was finally able to activate the phones.

Frustrations of AT&T’s overloaded activation servers aside, the activation process was incredibly simple. I activated and set up both iPhones without a single cable. My unofficial goal is to never plug my iPhone into my computer again.

After unboxing the phone, I turned it on, unlocked the screen, and followed the on-screen instructions for setup. The iPhone knew my phone number and prompted me to confirm that this was indeed the phone number I was upgrading. I then was asked to enter in my billing zip code and last 4 digits of my social security number to confirm my identity, and then let the iPhone activate.

At first the activation was unsuccessful. And so I started over. The second attempt was unsuccessful as well. I tried again, and again, and again, for over two hours. Then I just let it be and came back a few hours later. Even then, I still had no luck.

It was dinner time when iPhone was finally able to activate. I, of course, was not the only one with activation woes. I read about all sorts of people having trouble activating their AT&T iPhones. And, from what I understand, those on Verizon and Sprint had little or no trouble activating on day one.

Once I was finally able to activate my iPhone 4S, I simply restored it from the iCloud backup of my iPhone 4. The restore took less than 10 minutes altogether and all the apps from my iPhone 4 were downloaded and in place. The only missing data were all my passwords.

Aside from having to wait for several hours to get my 4S activated, this was, by far, the most seamless and easy iPhone setup I’ve ever had.

Those automatic iCloud backups are great. Every evening I plug my iPhone into the wall charger by my bed and every evening all that’s on my iPhone gets backed up to the cloud.

These backups are especially great for my wife. Of the two of us, she is probably more prone to losing or breaking her iPhone than I am. Moreover, she is certainly less motivated to plug her iPhone in and sync it to her computer. Having her iPhone backed up each night means if her iPhone ever does go missing, the info that’s on it won’t disappear with the device.

Big Picture

The iPhone 4S has three headline features which make it superior to its predecessors: speed, camera, and Siri.

• The speed is a combination of the A5 processor and the new antennae design. The former lets the iPhone 4S work and act quicker. The latter helps with better download speeds from the cellular data network.

• The camera is better and faster. More on that in a bit.

• And Siri is, well, amazing. But more on that in a bit, too.

My thought on if you should upgrade? Well, if you are at all an iPhone junkie (as in, you use your iPhone more than the maximum amount even possible) then I think the upgrade is well worth it. The speed, better camera, and Siri are all something you’ll benefit from every day (even if you’re already on an iPhone 4).

Siri

My first impression of Siri is that Siri is to the GUI what the GUI is to the command line. Meaning, using Siri is a far easier and quicker way to navigate certain tasks than using iPhone’s multi-touch user interface. The GUI is still much more powerful, but there are already things which are more efficient to do by using Siri.

The scope of what Siri can do on its is not all that striking — setting a timer or an alarm is relatively simple task. But it’s not the scope that makes Siri so darn impressive.

The practical implication of Siri is that certain things are significantly easier and faster to do by asking Siri to them. Such as: setting a reminder, creating a calendar event, getting the current temperature, setting a timer, or setting an alarm.

Siri is not the first voice recognition software to come along allowing you to make a phone call or dictate a note. But Siri is conversational and accepts a multitude of various types of requests for the same task. Which means you don’t have to memorize what you’re asking for. And because of that, Siri’s usability and convenience become exponentially more impressive and helpful.

Something else that stands out to me about Siri is how well it can understand what I’m saying. I don’t have to talk slowly and in monotone. Nor do I have to hold the iPhone right up to my face to talk directly into the microphone. In my home office I can leave the iPhone on my desk next to my keyboard while talking at a normal speed and volume, and Siri will catch exactly what I’m saying.

Another thing that stands out to me about Siri’s usefulness is that it knows if you are “hands free” or not. And if so, Siri accommodates accordingly. For example, if I have my iPhone earbuds plugged in and I ask Siri to send a message to my wife saying “Hey babe, just wanted to say I love you.” Siri will reply not only that the message was created but also read it back to me. If I were not “hands free” Siri assumes I can read my message as it’s brought up on the screen, and thus I would have to ask to review my message in order to get it read back to me by Siri.

In short, Siri is smart enough to know if I am not able to look at my iPhone’s screen and if so Siri becomes more chatty in a good way.

Talking to and using Siri could easily be maddening. If it took too long to process a simple request, or if it didn’t understand most what I said, then the friction of using Siri would slowly grind away any desire to use it. But it’s the little areas of polish that make Siri usable and enjoyable.

Using Siri in Public

I have not yet been in a large, open, public place (such as a restaurant or coffee shop) where I wanted to use Siri. If I did, there’s a clever feature Apple built in which, if your iPhone’s screen is unlocked, you can raise the phone to your ear and Siri will activate and you can interact with it as if you were talking to someone on the phone.

There were, however, a few times over this past weekend when I was around family and something came to my mind that I waned to set a reminder for. I felt a bit uncomfortable launching Siri and asking it to set a reminder for me because I knew it would interrupt the conversation happing in the next room over and draw attention to myself.

And then, as I thought about how easy it would be to have Siri set the reminder compared to setting it up manually, I decided simply to not set up the reminder at all. Lazy? Perhaps. But it’s also telling. For how many people will Siri become the only interface into their iPhone’s apps for reminders, alarms, and timers?

Phonetics

I highly recommend populating the Phonetic Name fields for common contacts which Siri mispronounces. This will also increase the accuracy of your requests to call, text, or email someone.

To set a phonetic field just go to a contact’s card from your iPhone, tap “Edit”, then scroll to the bottom and tap “Add Field”. From there you’ll find the fields you’re looking for.

Text Input for Siri

Natural language input is one of the primary benefits to Siri. This is what makes the calendar app Fantastical so fantastic. If Siri understands and parses our requests into text, why not allow us to type our Siri requests in from the start?

If I’m not in a place where I can talk to Siri, typing in my request may still be easier than doing the task manually. For example, typing the text: “Remind me to take out the trash when I get home” would still be easier than launching the Reminder app, creating a new reminder, typing in “take out the trash”, tapping on the reminder itself, choosing “Remind Me”, turning on “At a Location”, selecting “When I Arrive”, choosing “Home”.

Easter Eggs

There are a slew of easter eggs in Siri. You can ask Siri to tell you a story or a joke. There are certain phrases you can say to Siri to solicit a clever response, such as: “open the pod bay doors”, “beam me up, Siri”, or even, “klaatu barada nikto”.1

Since Siri is server-side software, it will be interesting to see how it evolves (perhaps not the best word-choice?). Will new easter eggs be added? Will new responses to the same questions be added? Beyond simply wishing for an API so 3rd-party apps can get access, how will Siri’s responses and functionality be updated in the future?

Finding friends and family members

Siri integrates with Apple’s Find My Friends app, and I think this could offer some great functionality. Especially for immediate family members. You can ask Siri things like “where is my wife”, and if the Find my Friends app has their location data then you can see where they are.

Location-Based Reminders

Surely the location-based reminders are one of the coolest “little features” in iOS 5.

Having a phone that’s smart enough to remind us to take out the trash when we get home or to not forget our jackets when we leave the office is the next step in handy task lists.

I’ve added new contacts in my iPhone for Walmart and Lowe’s, two locations we visit often. This way I can create a reminder such as “Remind me to get batteries next time I am at Walmart.”

What would be great is if a location-based reminder could contain a “group” of locations. We don’t buy batteries only at Walmart. There are a handful of stores we go to which sell batteries, and so if we need batteries I want to be reminded at any of those stores.

If I could create a group of contacts labeled shopping which contained all the various stores we regularly visit, then I could say “remind me to get batteries next time I go shopping” and then a geo-fence could be set up around all of those “shopping” locations, and would go off at whichever one I arrived at next.

And what would take that even to the next level? An ability to have shared reminders. Something like: “Remind me or Anna to get batteries next time we go shopping.”

An example of that in real life could look like this: I’m at home and realize we need batteries. I create the reminder and it syncs to my iPhone and Anna’s. Then, suppose Anna realizes she needs to swing by the store on her way home from work to get an ingredient for dinner. When she gets there a reminder pops up notifying her that we also need batteries.

Siri’s Interface Design

I think the look of Siri’s interface design is fantastic. I like the way Wolfram|Alpha results are displayed as well as custom UI elements for native things such as a reminder, an event, or a message. The look for an alarm and the timer are my favorite two designs.

Matt Legend Gemmell has a collection of screenshots on Flickr showing off the look of Siri as well as many of its functionalities.

Network Availability

There are patches of time during the day when Siri simply won’t work. In my usage, it doesn’t have to do my iPhone’s connectivity, but simply that the cloud is too busy. Its must be all those millions of iPhone 4S users.

This surely is why Apple limited Siri to be exclusive to the iPhone 4S. They sold 4 million iPhones over the weekend, but there are 20 million people who upgraded to iOS 5. If the Siri network gets bottlenecked with 4 million users, imagine if it were available to 20 million right now.

It’s one thing for Siri to need a network connection to parse and interpret the voice requests. But it would seem that Siri needs the network connection for everything it does — from the very start to the very end of any task.

I found that if Siri lost network connectivity mid-interaction, it could not complete the task. I had all but confirmed a new reminder when Siri lost network connection, and so the reminder could not be created. Even though I was staring at it on the Siri screen. After waiting about 30 seconds, Siri was able to connect and the reminder was set.

Of course, the non-connected moments are fewer and more far between than the connected moments. And when Siri does work, it’s fast. So fast, in fact, that it feels as if Siri is processing the requests right on the phone. (Part of this speed may be because I think Siri begins streaming your audio request to the Apple servers almost as soon as you begin talking.)

The A5 Processor

The iPhone 4S is significantly faster than the 4, and not just on paper.

The speed increase is especially noticeable in all the little animations and movements you see on your phone all the time. Such as the app launching animations and sliding between home screens and scrolling a list view. They are all more smooth.

Something that the iPhone is so well known for is that as you are tapping on and interacting with the interface, the response time is so good that it feels as if you are actually manipulating the interface with your finger. Well, on the 4S, that perceived manipulation feels even more real.

And, aside from the Camera app which surely has the most noticeable speed bump of all, it’s the Spotlight search results that I’ve noticed as having the most obvious speed increase.

The Camera

It’s fast. Like, crazy fast.

I had switched to Camera+ as my primary camera app simply because you could snap, snap, snap, several photos in a row. But you can now do that with the native camera app.

So, not only does the Camera app launch quicker, but the “shutter speed” is much faster as well. This is a welcome change indeed. But that’s not all. The lens of the camera on the iPhone 4S is also significantly improved. The quality of the photos is higher resolution and better image quality. I am not a photographer, but even I can notice a better depth of field and better color with the camera on my 4S.

Additional Miscellany

• The Home Button on my iPhone 4S sits differently than on my iPhone 4. The button on the 4S feels more flush with the top glass and it has a slightly more smooth transition (from the glass to where the button begins).

• The vibration alert the 4S is very different than on my iPhone 4. It’s more obvious, yet less noisy and less abrasive. It’s hard to explain what exactly is different about it, but it is most certainly different.

  The reason is that the iPhone 4S uses the same vibrator motor as the Verizon iPhone 4 does: it’s a linear oscillating vibrator as opposed to the rotational electric motor that was in the AT&T Version of the iPhone 4.

• The screen on the 4S seems “cooler”, more crisp, and more appealing to look at than the screen on my 4.

• iMessages go to all devices that are set up with your Apple ID and are running iOS 5. However, only the most-recently-used device gets the iMessage notification. So, if you are having a conversation with someone via iMessage, only the device you’re having the conversation on gets each and every notification of a new incoming message.

  And so here’s a thought: if Apple can manage which device gets notified of a new iMessage, then why not use that same logic to simmer down the calendar alerts?

Summary Statement for Skimmers

For a phone that looks so similar, there are so many things which are different. Though the iPhone 4S looks just like my previous iPhone, it sure doesn’t act like it. The 4S is a welcome upgrade for someone who has his iPhone within arms reach just about 24 hours a day.

The Kinect for the Xbox 360 currently holds the Guinness World Record for the fastest-selling consumer electronics device by selling 8 million units in the first 60 days. Is there any doubt the iPhone 4S will do better than the Kinect?

Also, Dan Frommer puts the iPhone 4S sales figures in context to past iPhone launches.

It took me about a few months before I felt comfortable using my iPhone out in the open, and about a week before I felt comfortable using my iPad out in the open. How long until I feel comfortable interacting with Siri in the open?

I don’t just have an iPod with songs on it any longer. I have an iPhone, an iPad, and a Mac, and all three of them have all sorts of similar content. If you use more than one computer or device, then over-the-air syncing is extremely convenient.

While browsing Twitter on my iPhone, if I come across a link I want to read later I can just send it to Instapaper. Later that evening I can sit down on the couch, pick up my iPad, and the article is there waiting for me. And this is just one of hundreds of examples of the convenience of using the cloud. Emails, photos, documents, music, notes, to-do items, and ebooks are all prime examples of things we want to share and sync across multiple devices.

The iPhone, announced in 2007, was always meant to be more than a widescreen iPod with touch controls, more than a revolutionary mobile phone, and more than a breakthrough Internet communications device.

Smartphones in 2007 were somewhat smart (they could do email and barbaric Internet), but they were not easy to use. And regular, or dumb, phones were easier to use, but they didn’t do a whole lot.

iPhone was designed to be a device that was very smart and very easy to use. Smarter than the smartest smartphone. Easier to use than the most simple dumb phone. This is a hard position to keep because the smarter (or more capable and feature-rich) a device gets the harder it is to maintain its ease of use.

The launch of the App Store in 2008 made the iPhone significantly “smarter”. That was the intention — Apple wants the iPhone and iPad to run desktop class mobile applications. The more our devices work and function as miniature computers (which is what they are), the more important it is that they work side by side with our actual computers.

That side-by-side functionality started with iTunes and the USB cable. You could plug your iPhone into your computer and sync your music, photos, videos, podcasts, contacts, calendars, notes, Safari bookmarks, and email accounts.

In 2008, MobileMe came along, and for $99/year you could ditch the USB cable at least for syncing contacts, calendars, bookmarks, and email.

But the .Mac re-brand and re-launch to MobileMe was disastrous in some ways. In an internal email to Apple employees, Steve Jobs said, “The vision of MobileMe is both exciting and ambitious.”

Over the past 3 years in its current state as “Exchange for the rest of us,” MobileMe has been neither exciting nor ambitious.

What about owning an iPhone is less exciting than having to plug it in, launch iTunes, sync the info, and then eject it every single time you want to get info in sync or transfer over new music?

But now, with iOS 5 and iCloud, we no longer need the USB cable.

In fact, if there were another way to charge the iPhone 4S, I wouldn’t have been surprised if the new phones came only with earbuds. But the cable will be there — if only for the purpose of charging the phone.

I cannot help but wonder if iCloud is what MobileMe was meant to be. MobileMe earned a sour reputation right off the bat. As they say, if you don’t like what people are saying, change the conversation. And so we now have iCloud as the MobileMe successor. It’s better. It’s free. It’s more exciting. It’s more ambitious. It still uses the @me.com email addresses.

iCloud is ambitious and exciting in a way MobileMe never was. This is the foundation, the cornerstone, the hinge, the linchpin, and the future of where Apple is headed. Lion + iOS + iCloud = Apple’s development plans. Their desktop and mobile hardware and software offerings will be unified via iCloud.

On a less dramatic tone, I am very thankful for iCloud because I am tired of plugging in my iPhone and iPad in order to sync them. In fact, I cannot remember the last time I plugged either of them into my computer. I mean, who goes through those iTunes hoops any more? Average consumers never did in the first place unless they had a specific reason (such as to transfer a new album or movie onto their iPhone), and even us nerds gave up on it a while ago.

I sit at my desk for hours every day and my iPhone rarely gets plugged into my laptop. Persnickety power users are surely the most motivated of all to plug our iDevices in and keep things in sync, and yet even we have given up on the chore of syncing.

Ever since App Store purchase became available as over-the-air downloads (regardless of what device the app or song was purchased on) I stopped having any reason whatsoever to plug my iPhone into my laptop.

If I buy an app on my Mac, my iPhone and/or iPad will download it as well. If I buy a song on my iPhone, my Mac will download it as well. If I buy an app on my iPad, my iPhone will download it.

Moreover, since I use MobileMe, my contacts, calendars, and bookmarks are synced. And several of my most-used apps use a web service to sync their data over the air across multiple devices. Apps such as 1Password, OmniFocus, Reeder, Instapaper, and Simplenote.

iCloud promises all this and more. Photos that you take with your iPhone will show up in your iPad’s photo library. Music that is on your laptop will be available to download on your iPhone or iPad. Documents that you’re working on in Numbers will be accessible on your Mac, iPad or iPhone.

“Last Century”

Yesterday I re-watched Steve Jobs’ January 2007 keynote. Something struck me about it when Jobs was demoing the phone app on iPhone he called the number keypad as “last century”. He said:

“If I want to dial the phone, if I’m real last-century, I can push keypad here, and I can dial a call.”

A few minutes later as he was re-capping the phone app and listing the features again, naming them out he again called the keypad as last century:

“Favorites, last century, visual voice mail.”

As if Jobs was annoyed that he couldn’t remove the keypad altogether.

Instead of being “last century” and dialing our calls, Apple wanted us to scroll through our contacts list. They wanted us to tap on names and phone numbers to call people. They wanted us to find restaurants and shops using Google maps and to tap on their contact info to call them. They built the best phone app on any mobile phone — it was one of iPhone’s original killer apps.

Today, iPhone’s “last century” element is the USB cable.

New iPhones will still ship with a USB cable in their box, but Apple doesn’t want you to use it. The only time you should be plugging your iPhone into the cable is to charge the battery. Apple wants you to set up your device wirelessly and let everything sync wirelessly.

What iPhone made the keypad in January 2007 is what iCloud will make the USB cable today: “Last century.”

iMessage

Even iMessages is building on the idea of synced information. Except it’s not syncing media or documents, it’s syncing conversations. You can have an iMessage conversation with someone while reading your Instapaper queue on your iPad, and then continue that same conversation on your iPhone when you’re out of the house. This is something that up until now only Twitter DMs seemed to handle (a DM thread is accessible from the iPhone, iPad, iPod touch, and Mac), which means the next step will be, of course, iMessages for the Mac.

What else is so fun about Apple’s new messaging service is the fact that you can have delivery confirmation, read receipts, and see when the other person is typing. Alas, for me this means that if I get a text message that I’m not ready to reply to yet the other person will still know that I’ve read it. No hard feelings, okay guys?

Notifications

Other than Siri, the new notifications system may be the most exciting and notable front-end feature to iOS. Put another way, notifications in iOS 5 rock.

For the past 4 years iPhone users have had to suffer through a sub-par notifications system on the iPhone. If a text message comes up, you’re in trouble. If you have a handful of calendar reminders, your phone becomes locked down until you clear all of them. It’s been insufferable.

The new notifications not only work much better, but they look much better as well. There are 4 new or different user interface elements:

• The single-notification window that appears on the lock screen is now black instead of blue, and it has a gradient across the very top of the box instead of the curved bezel.
• If additional notifications appear while iPhone is locked, then the notifications get smaller and form an unordered list on the lock screen.
• Notifications that come when you are using your phone “roll in” on the top of the screen for a few moments, and then roll back out. The animation is really quite nice.
• And there is an entirely new notification pane which houses all your notifications, upcoming events, current weather, stocks, and more. This is accessed by sliding down from the top of the screen.

The new notification system and its accompanying UI elements are great. I think that the look of the lock screen with a few notifications is very cool. And I love the design of the notification slide-down pane.

But a word of caution: don’t overdo it. The temptation is going to be to sneak into the Notification Settings and turn on every app. But my suggestion is to keep it clean. Keep it down to only what’s helpful to you and keep it so that the notification panel doesn’t turn into the new time sink for the Just Checks. Don’t play the notification panel.

When I first installed the beta of iOS 5 a few months ago I turned on just about every notification I could. New emails, @replies and DMs on Twitter, SMS messages, iCal alerts, missed calls, OmniFocus items, and more — all of them were showing up as notifications. I wanted my Lock screen and notification panel to be well stocked.

After enjoying it for a day or two I had to turn nearly all of them off so I could have my life back. It was fun while it was new, but now the only things which alert me are Twitter DMs, SMS and iMessages, phone calls, upcoming meetings, and location-based reminders.

Location-Based Notifications

This is where things get fun.

You can set a notification to remind you of something when you arrive at or leave a place. Set a reminder that tells you to buy some AA batteries when you arrive at Walmart. Or, set a reminder that tells you to swing by the post office when you’re leaving your house.

The update to OmniFocus taps into the location-based API in iOS 5 and you can set the same. Assign a location to a context in OmniFocus and all items assigned to that context will become due upon arrival to or leaving from that location.

Miscellany

Text Expansion Shortcuts

Under Settings → General → Keyboard → Shortcuts you can set up custom shortcuts.

So, for example, typing the letters “omw” will expand to “On my way”. It does not instantly expand like a TextExpander snippet would, but rather iOS treats your shortcut like a misspelling and offers to auto-correct it to the expanded text. Hitting the Space bar launches the expansion, hitting the “x” in the popover box dismisses it.

Faster Camera Access

Double click the Home button from the Lock screen and — in addition to the iPod controls being where they always have been — a camera icon now shows up to the right of the “slide to unlock” slider. Tap that icon and you are in the Camera app. Boom. It is a significantly faster way to get to the camera.

The New Round Toggles and Other Graphical Interface Changes

There are more new design elements in iOS 5 than any previous version of iOS.

• New look of notifications on the lock screen and the new Notification Center
• New rounded toggle buttons
• Camera icon when you double click the Lock screen
• Blue talk bubbles used for iMessage messages
• Siri microphone icon on the keyboard
• Tabs in Mobile Safari

To me, all of these new or modified elements are a welcome change.

What struck me when thinking about the new look of the toggle switches and other new elements in iOS 5 is that this version of the OS has the most new UI elements of any of its previous siblings. Though the iPhone 4S does not have any physical design changes to it, the operating system installed certainly does.

iOS 5 and iCloud mark the next chapter in Apple’s mobile operating system. The groundbreaking and revolutionary new features shipping from Cupertino this week are signposts of Apple’s course for the next several years.

In a sense, Siri is like a second interface to iOS. The first interface is the app interface. Launch, tap, drag, slide. The Siri interface is a different world. As stated above, this new interface is in many ways the opposite of the regular one — open-ended and implicit instead of narrowly defined and explicit. I don’t mean to imply that Siri doesn’t fit in or feel right at home — it does. But Siri is indicative of an AI-focused ambition that Apple hasn’t shown since before Steve Jobs returned to the company. Prior to Siri, iOS struck me being designed to make it easy for us to do things. Siri is designed to do things for us.

Siri is not your typical voice recognition technology. You don’t dictate to Siri, you interact and have a conversation with Siri. It’s difficult to explain how good Siri is, but you’ll find out soon enough.

Maybe Siri being iPhone 4S-only truly is just a sales tactic. Maybe Apple is confident that Siri is so great and clever that it will actually compel a decent amount of people to upgrade who weren’t otherwise planning on it. However, on the other hand, for some reason that doesn’t sound very Apple-y to me.

A number of folks have written that while Siri looks good, it seems like a feature that gives good demo but won’t actually get used. I disagree. I think this is a feature that will sell the device. And I think all of Apple’s rivals will have to act quickly to counter it. We’ve all seen the science fiction television shows and films where people talk to their computers like human beings and the computer understands them. That future is now.

It’s interesting (and slightly annoying?) the way Apple is always fiddling with different launch-day ordering tactics.

As I type this Anna and I are home, the iPhone announcement is concluded, and I’ve read through the live blog update of the announcement by This is My Next. Apple’s video of the event is also available, but I have not yet watched it in its entirety (though I did watch the first portion with Tim Cook).

No doubt you too have already heard about the iPhone 4S with its faster dual-core A5 chip, smarter antennae that gets speedier download speeds, a significantly improved camera, and Siri.

As I read through and watched portions of the announcement, these are the things that stood out to me:

• Tim Cook stated that iPhone has 5% of the worldwide mobile phone market. He said:

  I could have shown you a much larger number if I had just shown you smartphones. But that’s not how we look at it. We look at the entire market for handsets because we believe that over time that all handsets become smartphones. This market is 1.5 billion units annually. It’s an enormous opportunity for Apple.

  It is not uncommon to list total iOS numbers when calculating Apple’s marketshare of the mobile platform. But Tim intentionally left out the total iOS marketshare numbers and simply gave Apple’s share of worldwide mobile phones.

  I can’t put my finger on why exactly, but this statement and its slide stood out to me as one of the most strategic and purposeful slides of the event. Perhaps it’s a way of stating the fact that even though the iPhone is selling at an astronomical rate, it still has an enormous market to penetrate. Perhaps this slide was a banner to Wall Street and everyone else saying, we’re doing great and we are nowhere close to slowing down, nor are we running out of track“.

• Sales of the iPhone 4 account for half of all iPhone sales since 2007.

  Remember how iPhone sales would wean before a new iPhone announcement, but not this year? The iPhone has become a mass market consumer’s device, not just a nerd’s, and the 4 was the phone that was present when that happened.

• The iPod classic was not even mentioned in the announcement, though it’s still for sale on Apple’s website.

• The iPhone 4 at $99 is a total steal, and the free iPhone 3GS is a shocker.

  The free iPhone 3GS is the next step in Apple’s fight for even more of the marketshare. It will be very interesting to see how these three iPhones perform against one another between now and the next year’s iPhone.

• In light of above, does this mean that in 2012 the iPhone 4 will be the free iPhone and the iPhone 5 be the new one? And thus, in 2013 will we see an iPhone 5S?

• Siri. It’s only available on the iPhone 4S, and only available in certain countries. In my link to the Siri website earlier, I wondered out loud if Siri’s exclusiveness to iPhone 4S is a sales ploy to entice more folks to get the 4S, or if Siri needs that A5 chip? Or if it’s something else?

  Reader, Kyle Deas, wrote me with an interesting theory of why Siri is only available on iPhone 4S: Since Siri also needs an internet connection, it’s possible and likely that a good amount of Siri’s processing is being performed in the cloud on Apple servers. Therefore, limiting Siri to just the iPhone 4S could be a way of throttling initial usage while it is still in its beta stages.

  If Kyle’s theory is correct then it means that Siri could potentially come to the iPhone 4, iPod touch, and iPad 2 via software updates. (Heck, maybe even the original iPad since it also sports the same A4 chip as the iPhone 4.)

  And so, what if early next year when the iPad 3 ships, iOS 5.x also ships and brings with it Siri for all supported devices? And if so, that brings up another question: how will Siri and iCloud work together?

Also, here’s the clip of Scott Forstall demoing Siri at the Apple event today.

It’s interesting that the iPhone 4S, though it has an extra hour of 3G talk time, has 100 less hours of standby time. Is that true, or is that a typo? If true, what does the iPhone 4S have that is draining the battery so much in the background, but not when in use? The A5 chip? The new antennas? Siri?

(Via Matthew Panzarino.)

Note that the fine print at the bottom of this Siri feature page states that Siri will only be available on iPhone 4S. Is that a sales ploy to entice more folks to upgrade to / buy the 4S, or does Siri need that A5 chip to operate at a quality level which is up to Apple’s standards? Or is there another reason Siri is iPhone 4S only?

Then 2007 came along and I got an iPhone. After that I got the iPhone 3G S (I held on to my original iPhone until 2009 because I thought the iPhone 3G was too ugly to justify upgrading). And then the iPhone 4.

I have now owned my iPhone 4 since the summer of 2010. And it blows all of those past phones out of the water. Sometimes I wonder if I ever even owned a cell phone before I owned an iPhone, and the 4 is the greatest iPhone to date.

Of course, a new iPhone is coming out in a few weeks. And, of course, I’ll be in line to buy it (that’s who I am and what I do). But by no means does that mean I find my iPhone 4 lacking in any way. Quite the contrary actually: the iPhone 4 is quite possibly the most amazing gadget I have ever owned or ever imagined I would own.

• I carry my iPhone 4 case free — I’ve never used an iPhone case — and it is still scratch, crack, and dent free. I keep it in my front left pocket with the front facing in. I’ve dropped it once and it only suffered a very minor scuff to plastic edging up by the camera lens.

  In fact, the back of my iPhone 4 has less scratches than the back of my 4th-generation iPod touch. The touch’s chrome backing practically comes out of the box with scuffs on it.

• On every other phone I’ve owned the battery life was part of the cost of ownership. But with the iPhone 4, the battery lasts me for 2 days. When I’m on the road at events, I usually need a charge every night because I’m doing a lot of 3G data usage. But in my day-to-day, this-is-how-Shawn-uses-his-iPhone usage, a full charge lasts me 2 days.

  On my past iPhones, when the 20% battery warning would appear it meant I needed to go into iPhone survival mode — keeping usage to a minimum to save as much battery juice as possible before I am able to charge it next. But on the 4, a 20% warning simply means charge at my earliest convenience.

• The camera is just great. In fact, it is the only camera in our house that gets any use. My iPhone is my camera. My iPhone camera roll is my photo library. The photo-editing apps on my iPhone are what I use as post-processing software for the pictures I take.

• The Retina display. Oh, the Retina display. A year and a half later and this display still doesn’t feel normal to me. It still strikes me how it looks as if the pixels are painted onto the glass and how the images and type are so crisp.

• Form factor. The original iPhone will always have a soft spot in my heart as being one of the finest looking devices I’ve ever owned. But nostalgia aside, the iPhone 4 truly is a gorgeous device. The black glass and the metal band with matching buttons are a hallmark of industrial design.

  The design of the original iPhone was great, except it hindered signal strength. The design of the iPhone 3G /S was a necessary evil to makes sure that signal strength was good enough. The iPhone 4 is finally that balance of form and function.

The iPhone 4 is the completion of what Apple originally set out to build when they launched the iPhone in 2007. This current model is the last page of this chapter, and I believe the next iPhone will be the opening of a new chapter for the iPhone.

It’s hard to imagine what the next iPhone will be. Sure it’ll have a faster processor, and a better camera, and probably a longer battery. But who knows what it will look like? Who knows what other factors — factors which are still unknown to us — that will come into play and will give reason for the next iPhone to be that much more incredible?

We are content with the current iPhone, and yet we suspect the next one will be another hallmark.

I came across this app while doing research and preparation for our Creatiplicty episode with Trent Walton.

Goodfoot works by taking the most popular spots on Gowalla and then sorting them by distance (walking, biking, or driving distance) from where you currently are. Then it removes all the non-interesting spots from the list (such as big-brand locations, doctors offices, grocery stores, etc.) and does a pretty good job at only showing you worthwhile locations.

As you’re looking at each location Goodfoot has its own built-in Awesometer®. Goodfoot’s Awesometrics System rates the likelihood of that location being awesome by looking at how many total check-ins the location has compared to how many of those check-ins are unique. So, for example, a place with 100 check-ins from 100 unique people is probably a tourist hotspot and thus not that awesome (unless you think gift shops are awesome). A place with 100 check-ins from 20 people is clearly a local favorite and thus more likely to be awesome.

Once you find a spot that you want to go to, you can view that site in Gowalla or use Google Maps to get the exact location and directions.

Goodfoot is just a buck in the App Store and works wherever Gowalla users have been.

It hasn’t always been like this. Their products used to be silos — they were individual pieces of hardware that ran independently of one another. You could buy a desktop or a laptop and the files you kept on those computers stayed on those computers unless you intentionally and manually did something about it.

In 2001 the iPod was introduced, and with it you could take the music that was on your computer and put it onto a portable device. And that music could still exist on your computer at the same time it was on your iPod. In 2004 your iPod could also hold photos; in 2005, video.

For those with one or more laptops or desktops then there was probably a frustrating attempt to keep them somewhat in sync. Apple offered .Mac as a subscription service which in part allowed users to keep more than one computer in sync, but it was mostly just the smaller details and data of your computer that were synced. Things like passwords, contacts, and email rules. The big items, which comprise the actual work and play we do on our computers, were not synced.

It wasn’t until 2007, with the advent of the iPhone, that it became clear Apple was trying to incorporate everything together and to build a single product.

I think that Apple is just now finishing the first step of what it began in 2007.

Up until recently, they have been selling tangible products: devices with software. Soon, Apple will be selling universal, ubiquitous access. Or: all your stuff on all your devices in any place.

The future of technology is extreme usability coupled with extreme simplicity. Up until now we have only ever known that as product silos. Look how great this divide is or that app. But the GSMA is predicting 7 internet-connected devices per person in the next 15 years. My home already has 10. And so the future of simple and usable technology will require devices that are connected. And the more simple and usable that interconnectedness is, the better.

Through this lens we can see that the past four and half years have been one single, epic product rollout for Apple:

2007: iPhone (noteworthy refresh in 2010)
2007: Apple TV (noteworthy refresh in 2010)
2008: MacBook Air (noteworthy refresh in 2011)
2008: MobileMe (noteworthy refresh (iCloud) coming)
2008: App Store
2010: iPad (noteworthy refresh coming)
2011: Mac App Store
2011: OS X Lion

The iPhone, iCloud, iPad, iTunes, OS X Lion, iOS, Apple TV, the MacBook Air, and the iMac are all Apple products. But they are more than that. In aggregate they are one single product. Apple’s product lineup is, in and of itself, a single product.

These are devices which are built to be connected. They are built to work with one another. They are built for the purpose of having all your digital media accessible on any (Apple) device at any time.

The chapter that was opened with the iPhone in 2007 is coming to a close this fall with the advent of iCloud. Mobile computing, cloud computing, simpler computing… it is all phase one of the future. And it is now upon us.

The hardware are vessels for accessing your music, movies, apps, websites, documents, and more. Pick the device you want to use at the moment. The rest is just details.

Product Development

Each of the above products didn’t start out perfect. There has been significant improvement and iteration upon the original versions, but I think that in the next few months we will see the attainment of the original goals of each of the hardware and software products that have shipped over the past four years.

• I think the iPhone 4 is the attainment of the goal that was set forth with the original iPhone.
• The iPad 3 will be the attainment of the goal that was set forth with the original iPad.
• iCloud is the attainment of the goal that was set forth with MobileMe (yea .Mac; yea iTools).
• The 2011 MacBook Air is the attainment of the goal that was set forth with the first Air.
• The current Apple TV and its upcoming software updates are the attainment of the goal that was set forth with the first iTV.

Or, put more simply: this next season of Apple product releases will mean the drying of the cement that is the foundation for where Apple is headed. The first “phase” is now complete.

Of course there will still be growth and innovation in the days to come, but Apple’s original vision for their product lineup is now nearly realized. They began simple, and they have slowly built upon each product to bring them to where they are today.

The Apple Ante

A common argument against Apple and their walled garden is that their products are too expensive. Those of you reading this likely already know the truth that that claim never actually held up. Just because Apple never sold a $250 laptop doesn’t mean their products were not fairly priced for the quality and value of the product.

But now, that argument has even less ground. Consider this excerpt from John Gruber’s review of the iPhone 3G:

“What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.” — ANDY WARHOL

So too with the iPhone. A billionaire can buy homes, cars, clothes that the rest of us cannot afford. But he cannot buy a better phone, at any price, than the iPhone that you can have in your pocket today.

It is not just for the iPhone. It goes for virtually Apple’s entire product lineup (software included).

• For $29 you can’t buy a better operating system than OS X Lion.
• For $0.99 there’s not an easier way to buy a song — regardless of where you are — than on iTunes.
• For $199 you can’t buy a better phone than the iPhone.
• For $999 you can’t buy a better laptop than the 11-inch MacBook Air.
• For $499 you can’t buy a better tablet than the iPad.

Suppose you buy the cheaper variants: some $250 Windows netbook, a $99 HP TouchPad (if you can find one), and a free Android phone of the month. Those products are silos. You’ll be able to sync your email and calendars over the air but that’s about it. You’ll have to sync them all independently of one another to have your media, and documents available on each one.

The future of simplicity and usability in technology means connectedness. It means hardware devices that don’t operate as silos independent of our documents and media and communication channels. But that future is now upon us. Apple’s version has always been the most delightful, but now it is one of the more affordable offerings as well.

Steve Jobs said that Apple began building a touch device by first working on the iPad. But they set it aside to build the iPhone first instead. The iPad was the first idea, the iPhone was the first product shipped. The technology and operating system of the iPhone was then used as the foundation to build and ship the iPad.

The iPad was the first device with the A4 chip. Now the iPhone has it as well. The iPad now has the A5, and that is likely coming to the next iPhone.

The iPhone was the first with a front-facing camera and a Retina Display. The iPad has the former and it will soon have the latter.

The iPad has 3G data connectivity without a carrier contract. The iPhone doesn’t (yet).

The two devices keep leapfrogging each other. They swerve in and out of each other’s development cycles. Each one gets its own and different type of technology and then passes it on to the other. Sometimes the iPhone gets it before the iPad, and sometimes the iPad gets it before the iPhone.

How many times a day do you use your iPhone?

Whatever the maximum amount is.. I’m +1 on that.

Aren’t we all, Michael? Aren’t we all?

The proof is in the pudding: to succeed in this market you don’t have to be first to do something, nor do you have to unveil the newest technology, you simply have to be the best.

As I’ve said before, good marketing may get people in the door the first time, but it takes a good product to get them in the door the second time, the third time, and so on.

It’s an app for iPad or iPhone and is the most feature-rich, thought-through, well-built dictionary and thesaurus app I have used. The iPad app I keep on my Home screen.

I have used other dictionary apps and Terminology is one of the best. Primarily thanks to the information it draws and the way that information is displayed. Once you’ve used Terminology for a little while you’ll instantly realize what a great tool it is — especially for writers.

In fact, this is precisely how Terminology bills itself: “The perfect tool for anyone interested in honing their language. From writers working on the next great novel, to marketers craving the perfect tagline.”

You see, in addition to being shown the definition of the word, you’re also given synonyms, antonyms, and similar suggestions for other words. The raw information found in Terminology is not new, but the way that information is presented is done so in an extremely helpful manner which is a big part of what makes this app so fine.

Moreover, Terminology hooks in with certain apps you may already own, such as Articles, Twitter, and Instapaper. You can add one-tap access to additional online resources such as Google, Wikipedia, and Urban Dictionary. Marco Arment even likes Terminology so much that he added support for it right in to Instapaper. If you have the former installed then the latter will use it when you look up the definition of a word.

Terminology is like a friend who is incredibly well versed in the English language — not just knowing definitions and meanings, but also educated in usage and suggestions as well. Using Terminology is like having that friend’s undivided attention as they help you find just the right word or turn of phrase that you’re looking for.

If you’re going to snag a copy, you should do so soon because Terminology is currently on sale, but only until Sunday.