Speaking of Jeff Sheldon, here’s another fantastic post he wrote just recently.

Jeff has become a good friend, and it has been exhilarating watching him push the Ugmonk brand to the next level the past couple of years. Not only has his skill for product design improved, but the way in which he presents and sells his work has simplified. That alone is a magnificent feat!

As I find myself in a similar situation with The Focus Course brand — seeking to improve how we present and sell our products — keeping things simple and avoiding complexity has proven to be a huge challenge and an uphill battle. Things just naturally want to become more complex than they need to be.

Posts like this one from Jeff that share some of the behind-the-scenes lessons and mindsets related to business development are so helpful and encouraging.

October 4, 2016