Mobile app revenue is on track to exceed $100 billion by 2020. A few apps are making over a million dollars a day but unfortunately the large majority of app publishers today make less than $500 a month. The publishers that dominate the app stores are the ones with the deep pockets required to collect, process and utilize data at an extremely sophisticated level. The rest, whether it’s indie app developers or many Fortune 1,000 companies, simply have basic mobile analytics to try and understand their users.

Pyze Growth Intelligence brings the same sophisticated intelligence and marketing services that big companies use to the fingertips of all app publishers. Pyze automatically understands the entire userbase, uses machine learning to create clusters of similar groups and automates interactions with each user to put your app’s growth on autopilot.

Intelligence Explorer selectively targets the entire user base through automated segmentation and real-time explorations across key behavioral attributes like engagement, loyalty, revenue, attrition-risk, and more.

Growth Automation creates interaction points used to onboard new users, engage active users and resurrect users in attrition, automatically driven by behavioral intelligence, milestones and key user actions.

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My thanks to Pyze for sponsoring the site this week. Sponsorship by The Syndicate.

June 20, 2016