I wear a wristwatch for a very peculiar reason: as an excuse not to pull my iPhone out of my pocket. Without my watch on, when I want to know what time it is, I pull out my iPhone and the next thing I know I’ve read 10 tweets and deleted 4 emails and liked an Instagram post.
For me a “smartwatch” is a device that walks a fine line between useful enough to circumvent a few more scenarios in which I don’t have to reference my iPhone, and so useful that now I’m always checking my watch and my iPhone.
Lennart Ziburski’s concept for a smartwatch seems to walk that line well. I will say something about his concept that I learned when watching the aforelinked interview with Matt Rogers, and it’s that LCD screens don’t come in circles.