Oliver Reichenstein on the what and why of Information Architects’ new typeface, iABC, which they’re using on their site:
[S]creens are changing not just in size, but also in pixel density. In other words: we do not just need responsive layouts, we also need responsive typefaces. To test that assumption, iA has created its new website with responsive typography and a custom-built responsive typeface.
You can’t see responsive typography on one and the same device. And you can’t even see it comparing the devices if it’s done right. The idea of responsive typefaces is that the typeface always looks and feels the same.