Will Kujawa, a student at Oklahoma State:

In a few years Apple could dominate the [college] classroom similar to how Microsoft dominates enterprise.

Will also talks about how the majority of Apple products in his college classrooms are MacBooks, not iPads. That makes sense because for a student who needs a computer to take notes, do research, and complete papers and other projects, an iPad is not a replacement for a laptop or desktop computer.

A computer has been the standard college-student gadget for decades. It used to be desktops, now it’s laptops, and Apple wants it to become iPads.

Apple wants the iPad to be seen as a computer replacement. And so I can’t help but wonder if positioning the iPad as a replacement for textbooks is also a subtle way to slowly introduce iPads as replacements for laptops.

It’s like a twist to the Halo Effect — instead of an iPod leading to a MacBook purchase, buying an iPad for casual usage leads to keeping the iPad for more serious usage. It’s already happening in the professional sphere (examples: I, II, III).

As Stephen Hackett said, last week’s announcements had Steve Jobs’ fingerprints all over them.

January 23, 2012