Dan Frommer on the report that the iPhone 4 and 3G S were the two best-selling smartphones in the 2nd quarter of 2011. Or, put another way, a phone that came out in the summer of 2009 sold better than every single phone that came out in the spring of 2011.

The proof is in the pudding: to succeed in this market you don’t have to be first to do something, nor do you have to unveil the newest technology, you simply have to be the best.

As I’ve said before, good marketing may get people in the door the first time, but it takes a good product to get them in the door the second time, the third time, and so on.

August 22, 2011